What is the larger significance here? Does this mean the gun industry is struggling? Sounds unlikely given the spike in purchases. Maybe it's just another old company that once had a good reputation but has lost its way. PE probably involved. Or maybe there is some market shift. Like, fewer hunters purchasing lever actions and more urbanites buying semi-auto pistols.
Honestly no. If anything the gun industry holds a substantial bit of political power considering the average American doesn't even own a gun. Edit:. Touchy subject but it's a fact the average American doesn't own a gun. The political influence is substantial on the other hand. I'm not anti gun because it should be an inconsequential topic. It's like vegans had the big seat at the table.
Vegans, in contrast, make up around 0.4-3% of Americans depending on the poll [3].
[1] https://news.gallup.com/poll/264932/percentage-americans-own...
[2] https://today.ku.edu/2018/08/21/gun-owners-are-more-active-p...
[3] https://en.m.wikipedia.org/wiki/Vegetarianism_by_country