I do care about people's data in general, but also I don't recall the documentation for the device pushing the app much or at all and instead just suggesting you use whatever your device's way of connecting to bluetooth devices is, though I might be wrong there. If it did then it is a bit worse than I recall.
However if the app isn't really pushed at all then this is so minor an infraction compared to so many others happening in the technology space it honestly doesn't really illicit a response from me.
I do want to point out that not really giving a damn isn't the same as thinking it is a morally ok thing to do. I definitely agree that they shouldn't be doing it, but again given the state of the industry I'm honestly just glad the app isn't required.
Lastly I do kind of think personal responsibility has to enter into things somewhere. I understand that the average joe doesn't really understand how these work, and that the information you share is greater leakier than you might think it is given how things are phrased - and I absolutely agree that it is terrible. However for years now high profile data breaches have been a thing. The fact that the average joe hasn't defaulted to a "I don't understand why this device/app wants X information or how it could use it, therefore I won't use this app" is what is letting companies get away with this kind of thing in the first place. You don't need technical competence to be wary of this stuff (in fact I know someone who isn't technically competent who is concerned and they ask my opinion on things).