This is what happens when you kill third party cookies. The signals have tremendous value, so networks will move them into first party activities . Expect further consolidation
Buy on Google is now open and commission-free
51–60 of 257 posts
Re: Buy on Google is now open and commission-free
#52[deleted]
Re: Buy on Google is now open and commission-free
#53Earlier quoted context omitted.
You really think Google -- who has floundered in this space for years -- is going to dominate a market that is already dominated by a company (Amazon) with a 50% larger market cap? Walmart and Target have been trying to chip away at Amazon's lead, and they're only getting buried deeper in the dust. Google doesn't exactly have a reputation for entering new markets and dominating them, either...
People don't search things on amazon, they search things on google, which link to amazon. So yes, they have a huge potential. They always have sucked doing things IRL, so it's not a certain win. But owning the road to the competition shop is powerful. Not to mention they can force the hand of small shops: use our API or go down in ranking.
That's wrong. There was a study [1] on this exactly that found that most people (in the US I think) who search products start with Amazon and not Google. In one of the recent Amazon earning reports, they reported $10B advertisement revenue, which is another indication that direct product search on Amazon is huge.
[1] Google it :)
Re: Buy on Google is now open and commission-free
#54So many questions... the big one: How does Google make money from this?
Like everything ads
Re: Buy on Google is now open and commission-free
#55Earlier quoted context omitted.
Or wipe out the low commission fee competition in the payment processor space. If the US had better anti-competitive enforcement I feel like this is akin to the Internet Explorer/Netscape/Microsoft case, in them using one monopoly (search) to take over another market (same hook too: "free"). Plus you know they're going to reward sites for using this in their search rankings (or just outright place them at the top).
Love how baseless allegations like "reward in search rankings" are heeded here. If I write something egregious without a source against Duck Duck Go I'd be downvoted to oblivion
Google is pretty strict about not artificially rewarding sites in the organic rankings. (ie. non-ads and non-infoboxes).
However, despite that those sites will get an implicit reward - if users go to these sites, and find a slick easy checkout and low prices, the site will satisfy their need. Google's goal is to put sites that satisfy the users search request at the top.
So, assuming this new Google service is any good, then sites that use it will end up upranked just because those sites satisfy users more than other sites.
Re: Buy on Google is now open and commission-free
#56Earlier quoted context omitted.
Or wipe out the low commission fee competition in the payment processor space. If the US had better anti-competitive enforcement I feel like this is akin to the Internet Explorer/Netscape/Microsoft case, in them using one monopoly (search) to take over another market (same hook too: "free"). Plus you know they're going to reward sites for using this in their search rankings (or just outright place them at the top).
Love how baseless allegations like "reward in search rankings" are heeded here. If I write something egregious without a source against Duck Duck Go I'd be downvoted to oblivion
It's not entirely baseless. Look at what's happening with AMP. Google aren't a charity, and at some point in the last decade they realized it.
Re: Buy on Google is now open and commission-free
#57Earlier quoted context omitted.
People don't search things on amazon, they search things on google, which link to amazon. So yes, they have a huge potential. They always have sucked doing things IRL, so it's not a certain win. But owning the road to the competition shop is powerful. Not to mention they can force the hand of small shops: use our API or go down in ranking.
Is that still true? For most products Amazon search seems much improved to me, it used to be quite poor. Plus on mobile people may be biased to search via the app.
Most people don't even know what an URL is. They can't tell the difference between an app and a website. They think google is the internet. Hell, even the ones that do know better type the site URL into google to go to the site they want.
Re: Buy on Google is now open and commission-free
#58Earlier quoted context omitted.
You really think Google -- who has floundered in this space for years -- is going to dominate a market that is already dominated by a company (Amazon) with a 50% larger market cap? Walmart and Target have been trying to chip away at Amazon's lead, and they're only getting buried deeper in the dust. Google doesn't exactly have a reputation for entering new markets and dominating them, either...
>Google doesn't exactly have a reputation for entering new markets and dominating them, either... Mobile OS's (Android) Online Video (Youtube) Online Maps (Google Maps) Webmail (Gmail) None recently, granted.
Yeah but all those are not IRL activities, so there is a small chance that they mess that up. They are really not good with real people.
Re: Buy on Google is now open and commission-free
#59Earlier quoted context omitted.
Or wipe out the low commission fee competition in the payment processor space. If the US had better anti-competitive enforcement I feel like this is akin to the Internet Explorer/Netscape/Microsoft case, in them using one monopoly (search) to take over another market (same hook too: "free"). Plus you know they're going to reward sites for using this in their search rankings (or just outright place them at the top).
Love how baseless allegations like "reward in search rankings" are heeded here. If I write something egregious without a source against Duck Duck Go I'd be downvoted to oblivion
AMP, quick search box, bread crumbs...
Google track record is not great in that regards.
Re: Buy on Google is now open and commission-free
#60Earlier quoted context omitted.
>Google doesn't exactly have a reputation for entering new markets and dominating them, either... Mobile OS's (Android) Online Video (Youtube) Online Maps (Google Maps) Webmail (Gmail) None recently, granted.
Don't for get calendar and docs
I feel like MS Word (offline) still has a majority marketshare for general documenting, and calendars outlook also has a big chunk of the market.
Depends on where you draw the boundaries in markets certainly...