Almost all these guides are written from the viewpoint of investors. Here's a brief one from the viewpoint of the person seeking funding. You are selling a product to a single customer (or small group of them). That product is an investor story that can sell for hundreds of thousands or even millions of dollars if you tell it ably enough, so it's worth putting in the time in to tell it well. If necessary, you can eve…
Your suggestions are interesting, but I'd rather focus on the real customer, and have the numbers speak for themselves, rather than simply perfecting the art of raising money.
I've founded startups in the past, raised money, and also invested both as angel investor and as a founding member of a micro-VC fund (and currently operating partner at a large VC fund, but not too relevant here).
In my personal experience, building a strong company most often trumps a founder's ability to play smoke and mirrors in front of an investor.