Earlier quoted context omitted.
This is absolutely terrible advice. There are a few professional services that can have a dramatic impact on the early success of a startup. You need the best PR firm you can get to return your calls. That ain't cheap, but it has a rather huge impact if used properly.
"You need the best PR firm you can get to return your calls." Saying someone "needs" something (ie paid PR) in order to succeed could also be deemed terrible advice.
A good PR firm can you get a national audience for pennies compared to paying for ads.