Earlier quoted context omitted.
The press pushing an agenda for either side and not remaining an impartial observer is a huge part of the problem, not only with Brexit. I'm not sure if in former times the press was just as opinionated and noone noticed. But now, people notice that the press isn't impartial and therefore just do not trust even the rare instances of impartial facts being presented.
British press has never really pretended to be impartial; the Daily Mail under Lord Rothermere ran pro-Hitler editorial until the war broke out. (My point about Johnson was that he was genuinely paid more for a while as a Times "columnist" than as Prime Minister)
https://www.nytimes.com/1939/08/20/archives/herr-hitler-at-h...