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Bloomberg chief editor: We publish too many mediocre and long enterprise stories

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91–100 of 206 posts

Re: Bloomberg chief editor: We publish too many mediocre and long enterprise stories

#91
post #13

Oh, are they finally apologizing (or providing proof for) their story The Big Hack about chips the size of a grain of rice China puts in computers made by Dell and Apple and others? No? Not a word about it? It’s almost like they’re continuing to pretend that their giant journalistic screwup doesn’t exist. Don’t care. ‘Are articles are too long’. How about yours articles are untrustworthy?

that was a long and mediocre intelligence story

Re: Bloomberg chief editor: We publish too many mediocre and long enterprise stories

#92
Which is why publishing a misleading headline followed by a misleading first paragraph, and burying the facts in the middle or bottom of the article is such a common practice. Journalists know only a small fraction of the readers will read the whole thing and it is one of the many ways to lie without lying.

Re: Bloomberg chief editor: We publish too many mediocre and long enterprise stories

#93

The point of the chief editor is so true that I'm surprised to read that from them. I have noticed that a lot of times with this kind of web media. - You have a clickbait title like this: "How a normal guy managed to hack WallStreet with a simple pen" - Then, you have one page of interesting introduction on the topic but without the reply to the title question. "In november 2018, WallStreet was busy with the introduc…

This is merely a consequence of SEO. Have you tried searching for recipes? It's absolutely miserable. I don't need irrelevant life stories-- show me the ingredient list and instructions.

Blame Google. A few years ago, it started prioritizing pages that had a high word count. So SEOs had no option but to pad up their pages with filler content.

I've personally seen a page go from #20 to #2 just by adding 1000 extra words of content.

Re: Bloomberg chief editor: We publish too many mediocre and long enterprise stories

#94
post #37
post #13

Oh, are they finally apologizing (or providing proof for) their story The Big Hack about chips the size of a grain of rice China puts in computers made by Dell and Apple and others? No? Not a word about it? It’s almost like they’re continuing to pretend that their giant journalistic screwup doesn’t exist. Don’t care. ‘Are articles are too long’. How about yours articles are untrustworthy?

I agree, publishing a story with such a strong claim and then having nothing to come out of it... That's insane. It seems like they had no evidence of anything and just went by hearsay despite having very high ranking people in the involved companies denying their claims completely and categorically. It's unfathomable to me that they would dare publish something like that without having an ironclad case and even more…

Are you sure they didn't receive an NSL over the issue?

Re: Bloomberg chief editor: We publish too many mediocre and long enterprise stories

#95
post #22
post #13

Oh, are they finally apologizing (or providing proof for) their story The Big Hack about chips the size of a grain of rice China puts in computers made by Dell and Apple and others? No? Not a word about it? It’s almost like they’re continuing to pretend that their giant journalistic screwup doesn’t exist. Don’t care. ‘Are articles are too long’. How about yours articles are untrustworthy?

> It’s almost like they’re continuing to pretend that their giant journalistic screwup doesn’t exist It's exactly like. They did not publish a retraction because they stand behind what they wrote. But as long as they keep it short...

They stand behind what they wrote despite every company mentioned publicly insisting the claims were BS, despite no evidence being presented then or now, despite the fact that it actively hurts their integrity?

Why would they do that?

Re: Bloomberg chief editor: We publish too many mediocre and long enterprise stories

#96
post #88

Earlier quoted context omitted.

They should continue to bring it up, every time, until the story is rescinded.

Bizarre thought just hit me. What if they are correct, and stumbled onto the same trail the FBI has, and the FBI gave them an order to not discuss it anymore due to a pending investigation with national security repercussions? Given how BB has just walked away from this article - no rescinding, no nothing, I think it's a possibility.

They weren't correct. It was all a lie by Bloomberg. The scenario in the article was already disclosed as a rough hypothetical for expository purposes. The pictured component was a passive device that wouldn't be usable in any sort of hack with inserted digital electronics.

Re: Bloomberg chief editor: We publish too many mediocre and long enterprise stories

#97
post #83

The point of the chief editor is so true that I'm surprised to read that from them. I have noticed that a lot of times with this kind of web media. - You have a clickbait title like this: "How a normal guy managed to hack WallStreet with a simple pen" - Then, you have one page of interesting introduction on the topic but without the reply to the title question. "In november 2018, WallStreet was busy with the introduc…

I wonder if someone will start an enterprising site that summarizes all these articles and then sells advertising. Sort of a Cliff's Notes version.

I think that was sort of Axios's goal.

Re: Bloomberg chief editor: We publish too many mediocre and long enterprise stories

#98

The point of the chief editor is so true that I'm surprised to read that from them. I have noticed that a lot of times with this kind of web media. - You have a clickbait title like this: "How a normal guy managed to hack WallStreet with a simple pen" - Then, you have one page of interesting introduction on the topic but without the reply to the title question. "In november 2018, WallStreet was busy with the introduc…

This is merely a consequence of SEO. Have you tried searching for recipes? It's absolutely miserable. I don't need irrelevant life stories-- show me the ingredient list and instructions.

Why would a recipe that features off-topic content rank higher than one that is just the recipe?

I've thought that the reason recipes are hell on the internet is to need to make space for display ads, e.g. putting the content in slideshows where some slides are ads.

Re: Bloomberg chief editor: We publish too many mediocre and long enterprise stories

#99
post #88

Earlier quoted context omitted.

They should continue to bring it up, every time, until the story is rescinded.

Bizarre thought just hit me. What if they are correct, and stumbled onto the same trail the FBI has, and the FBI gave them an order to not discuss it anymore due to a pending investigation with national security repercussions? Given how BB has just walked away from this article - no rescinding, no nothing, I think it's a possibility.

sorry, but it sounds like a conspiracy theory

Re: Bloomberg chief editor: We publish too many mediocre and long enterprise stories

#100
post #8

Part of Bloomberg's business model is news-as-advertising; "This company developed this new therapy, find out more". I think that's what the editor is referring to as "enterprise stories". He's basically saying - listen, when a company is paying for a news article, don't let them stuff the piece or bury the lede. Get their key message down and move on, our readers skim the article for the beef anyways so you're just…

I think it is the other way around. The stories you are implying are paid are from press releases, though they aren't paid to run them. "Enterprise" are stories that don't come from PR, they are stories where enterprising journalists have researched and developed a story.

That is why he says:

> Before you embark on a piece of enterprise, ask yourself whether it’s really going to be worth the investment, And if an idea doesn’t turn out as envisaged, be prepared to spike it and move on. A week or two spend on source-building, without any story published, is often a much more valuable use of our reporters’ time.

https://en.wikipedia.org/wiki/Enterprise_journalism

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