Bloomberg chief editor: We publish too many mediocre and long enterprise stories
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Re: Bloomberg chief editor: We publish too many mediocre and long enterprise stories
#2The memo is 341 words.
Re: Bloomberg chief editor: We publish too many mediocre and long enterprise stories
#3Part of the problem is Google - their algorithms reward longer keyword-laden content.
Re: Bloomberg chief editor: We publish too many mediocre and long enterprise stories
#4The memo is 341 words.
Well within the short bucket that he describes.
Re: Bloomberg chief editor: We publish too many mediocre and long enterprise stories
#5This memo highlights a problem that I’ve noticed recently as the public debates the legitimacy and effectiveness of the media.
This chief editor is basically telling his people to write what readers want to read. But there’s a difference between what readers always want to read and what may be necessary to read.
For example, if people only read what they wanted to read, how many people would really take interest in a possibly boring but important scandal? The Catholic Church sex abuse scandal comes to mind. It’s impact was global, but it’s not really related to domestic political battles or terrorism or whatever else really sells in the media these days.
The problem is worse now because news isn’t sold as a broadsheet anymore, where subscribers might not read everything in an issue, but eyes are on all of the stories. Is that the case when everyone gets to pick a la carte from a website, especially when management like this is telling reporters to focus on what gets the most clicks?
Re: Bloomberg chief editor: We publish too many mediocre and long enterprise stories
#6Part of the problem is Google - their algorithms reward longer keyword-laden content.
How many people hit up google search for news? Doesn't most news come from social media feeds these days?
Re: Bloomberg chief editor: We publish too many mediocre and long enterprise stories
#7Articles in The Economist are usually a better investment of my time. I was originally introduced to the magazine by a teacher in high school, but I've come to learn that many other people weren't as fortunate.
Re: Bloomberg chief editor: We publish too many mediocre and long enterprise stories
#8Part of Bloomberg's business model is news-as-advertising; "This company developed this new therapy, find out more". I think that's what the editor is referring to as "enterprise stories".
He's basically saying - listen, when a company is paying for a news article, don't let them stuff the piece or bury the lede. Get their key message down and move on, our readers skim the article for the beef anyways so you're just wasting their time by adding filler.
Re: Bloomberg chief editor: We publish too many mediocre and long enterprise stories
#9>enterprise stories
What is an enterprise story?
Re: Bloomberg chief editor: We publish too many mediocre and long enterprise stories
#10Articles in The Economist are usually a better investment of my time. I was originally introduced to the magazine by a teacher in high school, but I've come to learn that many other people weren't as fortunate. https://www.economist.com/
Bill Gates has said The Economist is the only magazine he reads cover-to-cover as it makes him think critically about the world.