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New iOS privacy feature may end an era of personalized ads

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Re: New iOS privacy feature may end an era of personalized ads

#161

Post by pythux »

kin wrote: post #141

I have a serious question. Obviously if one were to choose between an ad-free experience and an ad-full experience, one would choose ad-free. But, if ads were needed for monetization, wouldn't you choose personalized vs non-personalized? Personally, I would go with personalized because a non-personalized experienced usually has no relevancy and frankly it is inefficient use of money in this world. From there, it real…

I would probably always pick non-personalized, as my assumption is that the less relevant they are, the easiest it would become for me to ignore them (assuming they are not more intrusive than the personalized ones).

Re: New iOS privacy feature may end an era of personalized ads

#162

Post by m12k »

kin wrote: post #141

I have a serious question. Obviously if one were to choose between an ad-free experience and an ad-full experience, one would choose ad-free. But, if ads were needed for monetization, wouldn't you choose personalized vs non-personalized? Personally, I would go with personalized because a non-personalized experienced usually has no relevancy and frankly it is inefficient use of money in this world. From there, it real…

If personalized ads meant ads that were actually good recommendations for products I could be interested in and would be grateful to be informed about the existence of - maybe. The reality of it is that personalized ads are mostly just ads from those with the money and demographics info to stalk me around the internet - e.g. webshops running after me, believing that I abandoned my shopping cart simply because I got distracted, not because I was trying to figure out what the shipping cost would be and their site didn't leave me any other options. Or sites trying to sell me another vacuum cleaner weeks after I already bought one. The point I'm trying to make is that personalized ads are very poor at actually recommending me anything I care about. They're like semi-incompetent sales clerks in a physical store - I'd really prefer to do my shopping without them breathing down my neck. So long story short, personalized ads are just as useless to me as un-personalized ads, only creepier, and I'd prefer not to be stalked.

Re: New iOS privacy feature may end an era of personalized ads

#163

Post by sleepinseattle »

kin wrote: post #141

I have a serious question. Obviously if one were to choose between an ad-free experience and an ad-full experience, one would choose ad-free. But, if ads were needed for monetization, wouldn't you choose personalized vs non-personalized? Personally, I would go with personalized because a non-personalized experienced usually has no relevancy and frankly it is inefficient use of money in this world. From there, it real…

No. Ads should be related to the content, not personalized to the person viewing the content.

Re: New iOS privacy feature may end an era of personalized ads

#164

Post by VRay »

nerdjon wrote: post #136
omnifischer wrote: post #23

Earlier quoted context omitted.

At the end of the day, 1. Apple users are the ones that cannot browse without adblocker. Safari is not as good as ublock-origin 2. Most Apple users use google maps. > Not a fan of Apple, but they seem to be serious about privacy If they are honest then they can remove the default search engine from Google to DDG or whatever. They get billions from Google for default search engine. https://www.theverge.com/2020/7/1/21…

In regards to maps... I would like to actually see number on that. I personally use Apple Maps almost exclusively and don't look back. It does everything I need. Apple Maps had a very shaky start, but its just fine compared to google maps (with the added benefit of not being a privacy nightmare)

The only complaint I have about Apple Maps so far is that it uses Yelp for review information and photos. I wouldn't mind Yelp, except they try to force you to install their app so they can spy on you instead of just letting you view a mobile site. I'm sure their crappy app is just a wrapper around a mobile site anyway, so it's doubly frustrating

Re: New iOS privacy feature may end an era of personalized ads

#165

Post by cabaalis »

kin wrote: post #141

I have a serious question. Obviously if one were to choose between an ad-free experience and an ad-full experience, one would choose ad-free. But, if ads were needed for monetization, wouldn't you choose personalized vs non-personalized? Personally, I would go with personalized because a non-personalized experienced usually has no relevancy and frankly it is inefficient use of money in this world. From there, it real…

If we had a truly diverse internet that wasn't driven by social media, non-personalized would work fine. Want to reach an audience interested in computers? Buy ads on sites that talk about computers. Instead, we have centralized distribution of content that requires personal knowledge to cater ads to individuals in order for them to be remotely effective.

Re: New iOS privacy feature may end an era of personalized ads

#166

Post by Yetanfou »

b112 wrote: post #89
raxxorrax wrote: post #81

Earlier quoted context omitted.

True, Android itself doesn't have to be horrible, but most distributions are full of adware. Wouldn't want to minimize the work going into the core of the OS, I meant the critique to be directed against Android + gapps. I love Lineage, but you are dependent on other maintainers for your device or you have serious work ahead of you. It is quite simple to install for experienced users, but way too complicated for most…

How about the elephant in the room? Radio firmwares. It is meaningless if you install firewalls, if you compile android on your own, only to have to turn around and use proprietary, closed source libs to access proprotary, closed source radio firmwares. Radio firmwares which often have full RAM access, parallel CPU control, GPS and full hardware access, and make intel's management engine, and closed source bioses loo…

Get a device with a separate baseband processor which connects to the main SoC through a serial connection. Both the PinePhone [1] and the Librem 5 [2] come so equipped, both also feature hardware kill switches with which the baseband can be disabled.

Both devices are aimed at the hacker and enthusiast markets but once you're at the level of 'paranoia' which makes you suspect the radio baseband processor is being (ab)used in nefarious ways to track you this should not dissuade you from taking the leap. The more esoteric the hard- and software, the less chance there is for some cookie-cutter exploit to catch you.

[1] https://en.wikipedia.org/wiki/PinePhone

[2] https://en.wikipedia.org/wiki/Librem_5

Re: New iOS privacy feature may end an era of personalized ads

#167

Post by Fernicia »

pythux wrote: post #161
kin wrote: post #141

I have a serious question. Obviously if one were to choose between an ad-free experience and an ad-full experience, one would choose ad-free. But, if ads were needed for monetization, wouldn't you choose personalized vs non-personalized? Personally, I would go with personalized because a non-personalized experienced usually has no relevancy and frankly it is inefficient use of money in this world. From there, it real…

I would probably always pick non-personalized, as my assumption is that the less relevant they are, the easiest it would become for me to ignore them (assuming they are not more intrusive than the personalized ones).

This isn't a scalable solution.

If the value per ad decreases, services will need to display more til the user generates enough value to support the costs they incur.

If TV was able to cater ads to individual viewers then ad breaks would be a lot shorter.

Re: New iOS privacy feature may end an era of personalized ads

#168

Post by vladvasiliu »

kin wrote: post #141

I have a serious question. Obviously if one were to choose between an ad-free experience and an ad-full experience, one would choose ad-free. But, if ads were needed for monetization, wouldn't you choose personalized vs non-personalized? Personally, I would go with personalized because a non-personalized experienced usually has no relevancy and frankly it is inefficient use of money in this world. From there, it real…

I would say non-personalized. Like many siblings say, I often see ads for products after I've already bought them (or something similar). That's just useless.

I also remember a funny experience with Google Maps 2 years ago. I had my home and work addresses on profile. They're both in the same city and close enough that it's possible to walk between the two. I was looking at the closest way to go from the office to another place not far away, on foot. The top suggestions google thought I would have a use for while looking around my destinations were hotels. When I live maybe an hour away.

So I figure if Google's recommendations are so useless even though I gave them precise information, how exactly is some random adtech company going to figure something useful for me when all they supposedly have is infered information?

Re: New iOS privacy feature may end an era of personalized ads

#169

Post by selykg »

ogre_codes wrote: post #150
omnifischer wrote: post #23

Earlier quoted context omitted.

At the end of the day, 1. Apple users are the ones that cannot browse without adblocker. Safari is not as good as ublock-origin 2. Most Apple users use google maps. > Not a fan of Apple, but they seem to be serious about privacy If they are honest then they can remove the default search engine from Google to DDG or whatever. They get billions from Google for default search engine. https://www.theverge.com/2020/7/1/21…

> 2. Most Apple users use google maps. The stats I've seen don't back this up. Maybe in some countries? Certainly not "Most" overall, and Google doesn't even have a third of iOS users in the US. > Apple need to release a good search/maps product before complaining. Duck Duck Go does just fine 99% of the time. Apple Maps likewise in most regions at this point. Google Search has gotten worse over the years as they've c…

I'm far from representative of all users, but I can't be bothered to use Google Maps anymore. The various integrations that Apple Maps has with Apple Watch and all the improvements it has received over the years makes it just as good if not better than Google Maps for a vast majority of my usage.

Re: New iOS privacy feature may end an era of personalized ads

#170

Post by Fernicia »

m12k wrote: post #162
kin wrote: post #141

I have a serious question. Obviously if one were to choose between an ad-free experience and an ad-full experience, one would choose ad-free. But, if ads were needed for monetization, wouldn't you choose personalized vs non-personalized? Personally, I would go with personalized because a non-personalized experienced usually has no relevancy and frankly it is inefficient use of money in this world. From there, it real…

If personalized ads meant ads that were actually good recommendations for products I could be interested in and would be grateful to be informed about the existence of - maybe. The reality of it is that personalized ads are mostly just ads from those with the money and demographics info to stalk me around the internet - e.g. webshops running after me, believing that I abandoned my shopping cart simply because I got d…

Criticism like this essentially boil down to the adverts not being targeted enough. Lumping you in the wrong group, not knowing enough about your intentions, etc.
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