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New iOS privacy feature may end an era of personalized ads

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Re: New iOS privacy feature may end an era of personalized ads

#151

Post by schwinn140 »

kin wrote: post #141

I have a serious question. Obviously if one were to choose between an ad-free experience and an ad-full experience, one would choose ad-free. But, if ads were needed for monetization, wouldn't you choose personalized vs non-personalized? Personally, I would go with personalized because a non-personalized experienced usually has no relevancy and frankly it is inefficient use of money in this world. From there, it real…

The general consensus within the AdTech industry is that everything is going to be going back to the basic 'context-level' targeting. This will be very akin to the web 1.0 based targeting philosophies.

Still will be relevant to what you're doing and where you're spending your digital time but will lack the cross-site personalization and hyper-detailed targeting layers currently available to advertisers.

Re: New iOS privacy feature may end an era of personalized ads

#152

Post by [deleted] »

kin wrote: post #141

I have a serious question. Obviously if one were to choose between an ad-free experience and an ad-full experience, one would choose ad-free. But, if ads were needed for monetization, wouldn't you choose personalized vs non-personalized? Personally, I would go with personalized because a non-personalized experienced usually has no relevancy and frankly it is inefficient use of money in this world. From there, it real…

[deleted]

Re: New iOS privacy feature may end an era of personalized ads

#153

Post by dividedbyzero »

prox wrote: post #108
Joe8Bit wrote: post #73

In a previous life I worked in ad-tech, and I don't think it's as black and white as the OP makes it out to be. I think that's actually a Bad Thing™️ as this industry needs to profoundly change or die. This isn't a new, unexpected thing for sell or demand side ad-tech platforms, they've seen the death of IDFA coming for a few years. The reality is that this will likely stop more 'above board' players (a good thing) b…

I also don’t believe in Ad-tech doom and gloom. Yes, ad companies won’t be hoarding as much data, but advertisement worked fine before it started to do it. Back to basics it is, treat me well as a customer, deliver as promised and use ads responsibly (aka no more hyper targetting)

For me, the term ad-tech has become synonymous with the modern-day scummy data hoarders and surveillance corporations, maybe that's the same for others? It could make for a lot of misunderstandings.

I guess most people would agree that advertisement in general can fulfill an important function, if done responsibly – but not like that. These tracking excesses really must die.

Re: New iOS privacy feature may end an era of personalized ads

#154

Post by eddieroger »

kin wrote: post #141

I have a serious question. Obviously if one were to choose between an ad-free experience and an ad-full experience, one would choose ad-free. But, if ads were needed for monetization, wouldn't you choose personalized vs non-personalized? Personally, I would go with personalized because a non-personalized experienced usually has no relevancy and frankly it is inefficient use of money in this world. From there, it real…

Serious answer: non-personalized until they figure out a real, safe way of me to post my interests that doesn't involve tracking, and I think that's highly improbable to happen, so non-personalized. I don't see a way of me personalizing ads without sacrificing things I'd prefer to have - my privacy around the Internet.

> it is inefficient use of money in this world

That's the advertiser's problem, not mine, and their choice to spend money just as it's mine to buy what they're selling. Advertising is already largely a guessing game of how to appeal to people and where to do it, and the only way to make it easier /today/ is by violating our privacy. They could spend the money however they want and choose to advertise.

Re: New iOS privacy feature may end an era of personalized ads

#155

Post by tomjen3 »

kin wrote: post #141

I have a serious question. Obviously if one were to choose between an ad-free experience and an ad-full experience, one would choose ad-free. But, if ads were needed for monetization, wouldn't you choose personalized vs non-personalized? Personally, I would go with personalized because a non-personalized experienced usually has no relevancy and frankly it is inefficient use of money in this world. From there, it real…

In theory personalized would be better. In practice I have seen several ads targeted just based on "living in large geographical area" and is "any gender aged 15 to 50".

The ones that were personalized where insulting. Like Facebook showing me ads for healing stones when I have my religion marked as atheists.

Facebook needs a lot less data and to force their adbuyers to actually target their ads. Probably though they don't because then the ad buyers will find out how little they actually gain from the ads.

Re: New iOS privacy feature may end an era of personalized ads

#156

Post by Yetanfou »

kube-system wrote: post #132
Yetanfou wrote: post #122

Earlier quoted context omitted.

Yes, that is after all what makes it possible to jailbreak nearly all iPhone models using something like Checkra1n.

The vast majority of vulnerabilities used for jailbreaks and for Android unlocks are not attacks on code running in ROM and can be fixed OTA.

Yes, although some can not, the vulnerability which Checkra1n [1] exploits being an example of such. In this case I consider this to be a good thing since it makes it possible to circumvent vendor-imposed restrictions. I like to be the one who gets to decide what runs on my hardware, I see no need to hand off this responsibility to any vendor no matter how virtuous they portray themselves (or are portrayed as such by others).

I really don't understand the fawning over Apple Inc. when it comes to their claims of supporting privacy, I trust them no more nor less than I trust other similar companies. I know I can keep my devices ad-free because I am the one who decides what gets to run and what does not, which software gets network access and which does not, what goes through the firewall and what not. I also know what software gets access to which OS features and what does not. Can this veil of security be circumvented by a serious opponent? Sure, there are likely to be bugs in the software and holes in the veil, no more or less than there are such bugs and holes in other systems. I deem the chance of a serious opponent singling out me and my devices as slim so for now I assume I can use my devices without being mined by the ad-tech industry.

I don't get ads on any of them.

[1] https://cydia-app.com/checkrain/

Re: New iOS privacy feature may end an era of personalized ads

#157

Post by GekkePrutser »

pantaloony wrote: post #142
GekkePrutser wrote: post #134

This won't be the end of it. It's just one of the many battles. And iOS isn't for everyone. Yes it's great for protecting privacy but it's also extremely restrictive for the users. The fact that they don't even allow real third-party browsers is baffling in this day and age. I also can't use my Yubikey in OpenPGP mode which I really need for my password manager and SSH access. I know it supports U2F now but that's no…

Much like Flash, not allowing third-party browsers could be explained as a cynical control mechanism on Apple’s part... or as their not wanting to see tech support volume shoot up as Chrome and Firefox users complain their battery life is terrible. Or some combination of the two.

I understand their have their reasons.. But I don't like them taking that choice away from me.

The problem is, right now we have only 2 choices. Living in the open world but getting all our information sucked dry by advertisers. Or live in Apple's protected little garden but not be allowed to leave it. And pay much more for hardware specs.

Neither are very appealing.

Re: New iOS privacy feature may end an era of personalized ads

#159

Post by eyesee »

kin wrote: post #141

I have a serious question. Obviously if one were to choose between an ad-free experience and an ad-full experience, one would choose ad-free. But, if ads were needed for monetization, wouldn't you choose personalized vs non-personalized? Personally, I would go with personalized because a non-personalized experienced usually has no relevancy and frankly it is inefficient use of money in this world. From there, it real…

I think contextual targeting is more than sufficient, and in fact is the only kind of advertisement that I would gauge is effective for my personal use. If I'm searching for a waffle iron, a restaurant to visit or a new car I expect to see relevant ads because that's exactly what I'm searching for. There's no need to violate my privacy by extrapolating my interests based on my site history. In fact this is what leads me to see ads for something well after I've already made my purchase.

Re: New iOS privacy feature may end an era of personalized ads

#160

Post by fsflover »

kin wrote: post #141

I have a serious question. Obviously if one were to choose between an ad-free experience and an ad-full experience, one would choose ad-free. But, if ads were needed for monetization, wouldn't you choose personalized vs non-personalized? Personally, I would go with personalized because a non-personalized experienced usually has no relevancy and frankly it is inefficient use of money in this world. From there, it real…

Personalized ads is a way to trick you into buying something which you had not necessarily planned to buy, i.e. psychological manipulation. The more they know about you, the better they can manipulate you into buying their product (whether you actually need it or not). I don't understand how anyone would agree on that.
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