Earlier quoted context omitted.
Instead of blaming the customer for not being able to navigate properly, maybe the website should be built more intuitively?
Most non-tech companies' websites are absolutely awful. Either the login/authentication system is half-assed and you can't access your own account, or the documentation is not easy to find and there is no good search feature, or the website itself directs you to chat/phone once you finally find what you were looking for.
The UI starts in a Word document. Then the comms people toss colours and words into it to the point that I as a developer don’t know what parts of the system do.
Never once have norms of the web been considered in the design.