Earlier quoted context omitted.
I just compiled a list with companies paying more tax willingly: If companies were allowed to murder people, I would feel staunchly more endangered.... but seriously, Ireland has lash tax laws to lure these giants into their country, this is no secret, we have several countries within the EU engaging in similar strategies. I didn't say that the amount of taxes Apple pays isn't morally questionable. But you would stil…
Finding moral companies that doesn't do unethical things to avoid tax is not hard. I'd claim that the absolute vast majority don't.
For larger companies it's just a cost/benefit exercise - there are professionals and an industry built around making and executing these decisions. If the rewards are large enough, they'll do it. How can I, as a consumer, work out if Apple is paying the correct tax on the app payment I make in the App Store?
But equally not all tax evasion is on the scale of Apple's. There is plenty going on at the other end of the spectrum. How can I, as a consumer, work out if my local window washers are paying the correct tax on their cash payments?
I would argue it's virtually impossible for a consumer to establish these facts. And that's the way it should be - we ought to be able to rely on specialist agencies to enforce the rules.