This might be off topic or overly pedantic but why must this be referred to as 'rattlegate'? How is this a 'gate'? In what way does a line of rattling heaphones resemble an incident where the president of the united States was caught incriminating himself on tape in a hotel? Why must this term be used for everything?
I see nothing wrong about it. Apple spends billions on R&D yet still manages to push crap designs to the market (as evidenced by Louis Rossmann).
If naming something *-gate will make a dent in the public's "premium" image of Apple, I'm all for it. They sell the same crap as others, just overpriced, maybe with software that's better in some aspects.
Apple almost never owns up to their mistakes when it comes to defective product design.