We already have several reinventions of the brick which are stronger and more eco-friendly -- we call them concrete blocks. I thought it was pretty silly to compare this product to bricks on it's cost/strength/waste. People aren't choosing brick for these factors anyway. People choose brick mainly for the aesthetic.
This.
Not only that, but in concrete alone there are a myriad of concrete types and tech improvements throughout the years.
The whole article is founded in a false premise. It's as if naive salespeople were expecting no one in the construction industty would have any idea of what a brick is and how construction technology has been changing throughout the years.