Earlier quoted context omitted.
Nightly to seconds is definitely great. Seconds to milliseconds is what is questionable I think.
> Nightly to seconds is definitely great Why? Can a business mobilise in anything less than days? If a report is minutes out of data, is that any loss? Given that some largish proportion of reports are never used, perhaps better management is key. not disagreeing but efficiency is not just a matter of quickness.
This generally has implications on data quality, because you aren't fixing data quality issues once they occur in prod.
This also makes it far easier to develop ETL pipelines. You don't need complex tooling to see whether your ETL pipeline works.
You can technically fix data quality and dev velocity issues without low data freshness, but a quick glance at the data engineering landscape tells you they aren't being solved enough.