Quibi reportedly lost 90 percent of early users after their free trials expired

Post by Cactus2018 » Fri, Jul 10, 2020, 2:33 PM UTC

hello_friendos wrote: post #9

I loved Quibi's short form dramatic and comedic content. Shape of Pasta is a cooking show about rare pasta types -- sometimes being made by only a single person in a village! Run This City - A documentary about Jasiel Correia, the youngest mayor in Massachusetts who get's caught in numerous controversies. Nightgowns follows Drag Queen Sasha Velour's Nightgowns tour, this program worked particularly well on the servic…

Post by fullshark » Fri, Jul 10, 2020, 2:37 PM UTC

CedarMills wrote: post #22

Quibi has the problem that other platforms like it have: thinking celebrities are the right way to entice people. Luminary Podcasts has the same issue. Majority of gen Z / millennial folks that I know, don't care about Trevor Noah or any of the late night comedians. They care more about famous YouTubers and TikTok stars.

Post by kingkawn » Fri, Jul 10, 2020, 2:43 PM UTC

mindvirus wrote: post #3

creaghpatr wrote: post #2

>According to the firm’s new report on Quibi’s early growth, the short-form video platform signed up about 910,000 users in its first few days back in April. Of those users, only about 72,000 stuck around after the three-month free trial, indicating the app had about an 8 percent conversion rate. I fully expect Quibi to crash and burn under the weight of the content costs among other things, but is an 8% conversion r…

Especially given that Disney managed 11% conversion with their awesome catalog and brand recongition. It seems 8% isn't so bad.

Post by hn_check » Fri, Jul 10, 2020, 2:49 PM UTC

ObsoleteNerd wrote: post #14

8% is not a terrible conversion rate at all, and they’ve only just started. I’m not a Quibi user and have no vested interest in them either way but this is the third different article I’ve seen in the last week or 2 talking about how terrible they’re doing and now they’re about to crash and burn, because of an 8% conversion? Comparing them to Disney is ridiculous too, it’s Disney! With multiple generations obsessed w…

Post by 9wzYQbTYsAIc » Fri, Jul 10, 2020, 2:54 PM UTC

Causality1 wrote: post #28

danso wrote: post #20

Earlier quoted context omitted.

The recent major articles about Quibi being a disaster are not been about conversion rate, but about its huge costs combined with questionable proposition (which was particularly affected by quarantine life changes), and its poor performance on app store charts: https://www.vulture.com/2020/07/is-anyone-watching-quibi.htm... > As of early July, over 5 million phones had downloaded the Quibi app. Of those, 1.5 million…

I was dubious about Quibi when I spent months seeing the occasional advertisement and still having not the slightest idea what Quibi is or why I would want it. I figured it was some flash in the pan social network that would shortly be dead. I didn't even know it was a video service until I saw its financial distress covered on HN.