Earlier quoted context omitted.
If you remove the need for a jailbreak in order to allow arbitrary code to run on any device, you're allowing arbitrary malware to run on any device.
To be more specific, the problem is that malware is a separate category from useful and harmless application code that people want to run but that Apple doesn't want to allow for a variety of reasons, but Apple forbids both types of software. (Focusing on user consent obscures the actual problem; people often consent to running malware. What matters is whether the software to be run is useful and harmless.)
Ah, but not in an informed way–users don't typically run software they know to be harmful/useless :P (And no, telling them that it is harmful isn't apparently enough to inform them…) But I agree with the first part.