Earlier quoted context omitted.
Needing ad revenue and needing to track visitors are different things. Structurally obviously we are now in a situation where “well targeted ads” can generate some revenue, and “well behaved ads” barely can. The future has to be one where dumber ads pay more because tracking isn’t technically possible and/or illegal.
> The future has to be one where dumber ads pay more because tracking isn’t technically possible and/or illegal. The other option is that everything ad supported goes out of business because the ROI on dumb ads is negative. I don't want to sound like I know this for a fact, but I'd just like to point out that the future doesn't "have" to be anything. There are always multiple options.
There may be some reason why this can't work again, but all of the reasons I can come up with point to a higher ROI for those ads, not lower.