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Should I Use a Carousel?

shouldiuseacarousel.com

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Re: Should I Use a Carousel?

#71

Earlier quoted context omitted.

Repetitive ... useless ... information. How much does "My daughter loved the gift. Sue K., Topeka" add to your impression of an offer or product?

It's non trivial. If you heard someone liked it, you're more likely to buy it.

If it's an actual review on a trustworthy 3rd party site, yes. Otherwise no, as most of these testimonials are just completely fake.

Re: Should I Use a Carousel?

#72
post #36
post #12

Facebook and Instagram use carousels for their Stories feature. Google uses carousels for News stories and product results. Are they the exception and if so, why? Or are they not aware of the user data?

A few things to note, at least about the Instagram stories: 1. It's primarily mobile, by far. 2. The story is the only thing on the screen and the entire experience is focused on it. 3. You can hold down the story to prevent it from continuing onto the next one for the duration of your hold.

Wow, first time I've heard of 3. Not a very discoverable interaction.

Re: Should I Use a Carousel?

#73
post #5

It's the classic false economy you're saving vertical space, but nobody wants to scroll your carousels, or wait for it to transition. It's always easier to just scroll down the page, especially on mobile. Apps like Instagram have a standard carousel for photo albums and people use them and can trust the functionality. But most websites have varying implementations of carousels, with weird functionality (autoplay, tra…

"Apps like Instagram have a standard carousel for photo albums" Yeah, but that only applies to users who are used to Instagram. It's definitely not an INTUITIVE feature. I've had friends and family link me to Instagram posts, and though I've learned now, for a long time they'd have to explicitly mention there were additional pictures in the post, or I'd miss them. (I don't know if it's different in the app, but certa…

True but that's just the first time experience, once they understand it, then user's will trust that the scrolling function will work on subsequent sessions.

With websites, every implementation is slightly different... so user's get that confusing "first time experience" every single new website they visit...

Re: Should I Use a Carousel?

#74
post #5

It's the classic false economy you're saving vertical space, but nobody wants to scroll your carousels, or wait for it to transition. It's always easier to just scroll down the page, especially on mobile. Apps like Instagram have a standard carousel for photo albums and people use them and can trust the functionality. But most websites have varying implementations of carousels, with weird functionality (autoplay, tra…

"Apps like Instagram have a standard carousel for photo albums" Yeah, but that only applies to users who are used to Instagram. It's definitely not an INTUITIVE feature. I've had friends and family link me to Instagram posts, and though I've learned now, for a long time they'd have to explicitly mention there were additional pictures in the post, or I'd miss them. (I don't know if it's different in the app, but certa…

I think it's more of a mobile-first design. It would be super weird to see it and do it with a mouse, but it's a common enough ui on mobile apps that I think a lot of people will be accustomed to it. But Instagram also has a feature where the second time you see a post that you haven't scrolled through, you see the second photo. This might server as a discoverability aid.

It is 153% the case that mobile user experience is almost entirely happened during the epoch when helping your user understand how to use the app rates second, and keeping some hidden features for expert users rates highly (the feeling of being a power user since you know some features others don't - making the user feel a little bit loyal to your app).

So if it's not perfectly discoverable, that's probable something the designers are happy with.

Re: Should I Use a Carousel?

#75
post #56

Earlier quoted context omitted.

i would absolutely HATE if navigation started itself after i selected the address after some time. I'm forgetful when it comes to short term memory, and it would annoy me deeply.

It's surely better than Google's Maps approach. They make Maps crash while you're driving on the freeway, so you say "Okay Google, start directions home" and it says "Would you like me to start directions home? We know you're driving at bone crushing speeds on a road you've never been on in a country you're not entirely familiar with. Just look at your phone screen and find the button and crash into the side of the f…

If you tell it to _navigate_ home it will actually pull up the directions and the go button will have a autostart timer so you don't touch anything. Ask for directions and you will have to start touching the screen.

Re: Should I Use a Carousel?

#77

Here's my counter argument to that site. Big eCommerce sites will test and optimize every pixel and if something doesn't work, they'll replace it with something better. Now, go find a list of the top ten eCommerce sites and I'll bet at least 50% have a carousel on the home page. Google's first search result gave me Amazon, eBay, Walmart Target, Etsy, Best Buy, Macys, The Home Depot,Wish and Craigslist. Only four don'…

> Big eCommerce sites will test and optimize every pixel and if something doesn't work, they'll replace it with something better.

Define "better".

A carousel might cause some users to buy more, but others to get annoyed and frustrated.

Re: Should I Use a Carousel?

#78

Yes, but carousels are rarely added because they provide a good UX. They are added because motion draws attention and attention sells. Let's say you have 3 big sales going on on your site: do you put them next to each other so visitors can see all three right away? If so, congratulations, you are a moral person. But marketing people aren't (/s) and they know that if the visitor sees the word SALE just as it slides aw…

So really, carousels are most effective as a a dark pattern; you shouldn't be using them unless you are trying to be evil^H^H^H^H manipulative, and know how to use them properly for that purpose.
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