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Google-backed groups criticize Apple's new warnings on user tracking

uk.reuters.com

41–50 of 229 posts

Re: Google-backed groups criticize Apple's new warnings on user tracking

#42
post #3

> The group of European marketing firms said the pop-up warning and the limited ability to customize it still carries “a high risk of user refusal.” If you’re doing something and you know users are going to refuse to let you do it if they have the choice, don’t do it. Apple will give them a choice soon enough.

More importantly, that should be a sign that you know that you currently aren't obtaining informed consent, and should be thankful that Apple is saving you from the massive GDPR fines you should be getting (if only enforcement would actually happen).

Re: Google-backed groups criticize Apple's new warnings on user tracking

#43
post #16

Earlier quoted context omitted.

The difference being agency. You intend to open a bank account, buy a car, etc. “you“ [for the majority definition of ‘you’] had no idea that you were being secretly tracked, and (clutches pearls) you might even object to that. This is lifting the stone that’s been lying in the grass for the last decade or so, and watching all the creepy-crawlers scurry away out of the light, desperate to find somewhere to hide thems…

100%. And I love the fact that with Apple that agency slowly moves back to me - the ad industry can disappear overnight, and I don’t think life would get worse without it.

No, your confused.

The agency has just shifted closer to Apple.

Which happens to align better with your interests, at least in this-five-minute-period.

Re: Google-backed groups criticize Apple's new warnings on user tracking

#44

This ends when the origin site starts proxying requests to the ad aggregators via the site-native domain.

And the native domain owners end up taking full responsibility for the data liability

Responsibility which is contractually transferable to the advertiser. Even if only against potential financial damages. Which is what matters to the companies anyway.

Re: Google-backed groups criticize Apple's new warnings on user tracking

#45
post #17

Can tracking be useful, if used correctly?

Yes. Google search is infinitely more useful when mildly personalised rather than based on sheer popularity. If I search for drainage companies, I don't care who the most popular drainage company in the world is, ad it's highly likely to be weighted towards somewhere more populous. When I look at reviews for services, tracking can be used by Google and co to attempt to verify that the person who left a 5* review actu…

Tracking in this context involves cross-organizational sharing of user information, usually information behavior in particular. So it isn't that Google has my location data or that Ticketmaster knows I've been to a heavy metal concert - it is that Google finds out I was at a Ticketmaster heavy metal concert.

Re: Google-backed groups criticize Apple's new warnings on user tracking

#47
post #3

> The group of European marketing firms said the pop-up warning and the limited ability to customize it still carries “a high risk of user refusal.” If you’re doing something and you know users are going to refuse to let you do it if they have the choice, don’t do it. Apple will give them a choice soon enough.

I think what they mean is, they need finer controls on what data they would like to access and finer controls on informing what data are in use with the application.

As far as I can tell from the article, there is only a single piece of functionality behind this prompt -- access to the device's unique advertising ID. So, I'm not sure it can get any more granular than that. Quite literally the only functionality it enables is tracking a device across installs or apps.

Re: Google-backed groups criticize Apple's new warnings on user tracking

#48

It's cool to conciously see the death of an industry and watch as marketing firms fail to migrate away from traditional ads. You can whinge and whine, but progress stops for nobody. It's also great to see Apple building this into iOS, definitely a highlight of WWDC, for me. I often see the location indicator come on and wonder what else I'm not seeing.

Progress ? There's money to be made and this looks like posturing and story telling to justify tapping in to another revenue stream on their platform.

By making it harder to monetize ads? Ok.

Re: Google-backed groups criticize Apple's new warnings on user tracking

#49

Can tracking be useful, if used correctly?

It isn't even usefull for advertising. Google keeps giving me french ads even when I speak dutch, live in the dutch half of Belgium, and have a http request header saying i speak dutch or english. I get ads for all kinds of stuff I don't care about. In fact, I get ads for things I can't even buy in my country or continent if I wanted it. If google would tune their ads to the language i ask them, based on the query I…

Why you even getting ads in the first place? Never heard of uBlock Origins? Stop using Chrome, use Firefox. Then you can put safely Origins on both mobile and desktop for Firefox and never see any ads.

Re: Google-backed groups criticize Apple's new warnings on user tracking

#50
post #21

Everyone should regularly be reminded that Google was caught paying professors to publish papers "friendly" to Google. https://www.wsj.com/articles/paying-professors-inside-google... Convincing the public that they are correct is how Google normalized the idea of sharing private information without oversight.

I think I expressed this opinion before on this forum, bit Google is just another corporation now. I practically expect it to bend the rules to serve its needs. Same is true for other companies with followings ( looking at you Tesla ).
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