Zuckerberg: advertisers will be back to Facebook 'soon enough'
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Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'
#2It’s so true. At the end of the day, users haven’t abandoned FB and that’s what advertisers care about.
Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'
#3He is 100% correct. These advertisers have gotten millions of dollars in free PR for the "boycott" but that last won't long for most of them.
Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'
#4Of course they will. The calculus has been done; the marketing boost from saying "we are pulling ads from Facebook (for X weeks)" apparently outweighs the actual value of those weeks of passive Facebook ads. And then things will be back to "business-as-usual" (although outrage marketing is business-as-usual).
Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'
#5My interpretation of what's going on:
CEOs finally have leverage against their marketing departments to do black-out testing on social media ad spend. It's difficult to actually measure impact of ad spending, and marketing teams spin results to their advantage.
They will observe what happens and re-introduce spending where it actually works.
Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'
#6My interpretation of what's going on: CEOs finally have leverage against their marketing departments to do black-out testing on social media ad spend. It's difficult to actually measure impact of ad spending, and marketing teams spin results to their advantage. They will observe what happens and re-introduce spending where it actually works.
I doubt this very much. Doing black-out testing silently would be just as easy and allow a much greater degree of experimental control.
Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'
#7Of course he's right. If anything I'm surprised advertisers aren't cutting back more given how much revenue they're probably losing during the pandemic.
Real change has to come from two sources. Firstly regulation, Facebook will never "self-regulate" and this corporate activism is a joke. And secondly, from employees who in sufficient numbers have at least some leverage.
Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'
#8It will be a moot point soon enough when the ad market crashes.
Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'
#9Of course they will. All of the "boycotts" but one I've seen were until of the month, and the way it's worded, they probably won't even stop using it, just putting money into their account.
Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'
#10It’s so true. At the end of the day, users haven’t abandoned FB and that’s what advertisers care about.
In some ways they have though, at least in terms of time allocation. When Facebook was in its heyday it was the default social network. They dont seem to be adding as many new users and I suspect they are churning old users. They also have to compete with wechat, twitter, tiktok, reddit, twitch, etc so its not obvious to anyone but facebook how loyal the userbase is.
Facebook is becoming less relevant so yes these companies will most likely be back, but what about 5 years? They might not be willing to pay the same rates. Facebook will kind of be like a personal email client that people check occasionally. Facebook.com specifically, Instagram itself will remain popular for a while I would wager.