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At least now we know why Color really got that funding

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Re: At least now we know why Color really got that funding

#24

Earlier quoted context omitted.

They really said that? That's just utterly delusional in a Wired on push as the future stylee. Anyways, to get at that real world data they crave, they're gonna need tons of users, and if they ever get even one tenth of a percent of what Google has I'd be shocked.

The hyperbole around Color sorta reminds me of another revolutionary product from a decade ago: http://www.usatoday.com/tech/news/2001/12/03/here-it-is.htm

Segaway Tycoon dies driving of a cliff on his Segway: http://www.dailymail.co.uk/news/article-1315518/Segway-tycoo...

Re: At least now we know why Color really got that funding

#25

Actually, I think it will be much worse than that. Think: location based advertising. In order to use color you have to allow GPS for the app and, optionally, push-notifications. A perfect combo for pushing ads when you're within X range, etc. I sent a tweet to them yesterday, but got no response. https://twitter.com/#!/tenaciousJk/status/51033367050846208 edit: group response to the below No geo-ad platform has this…

Is it not the case that you can already attach ads to an app that ties into geolocation?

Re: At least now we know why Color really got that funding

#26

Actually, I think it will be much worse than that. Think: location based advertising. In order to use color you have to allow GPS for the app and, optionally, push-notifications. A perfect combo for pushing ads when you're within X range, etc. I sent a tweet to them yesterday, but got no response. https://twitter.com/#!/tenaciousJk/status/51033367050846208 edit: group response to the below No geo-ad platform has this…

um foursquare already sort of does this, go to the places tab, and it shows you how many specials are nearby.

Re: At least now we know why Color really got that funding

#27

Actually, I think it will be much worse than that. Think: location based advertising. In order to use color you have to allow GPS for the app and, optionally, push-notifications. A perfect combo for pushing ads when you're within X range, etc. I sent a tweet to them yesterday, but got no response. https://twitter.com/#!/tenaciousJk/status/51033367050846208 edit: group response to the below No geo-ad platform has this…

[deleted]

Re: At least now we know why Color really got that funding

#29
post #23

To actually get the data they are going to mine, people have to actually use the thing. This is where I think color will fail... plus they spell colour wrong! (sent from Canada)

shephard-mba13:~ shephard$ for x in color.com colour.com; do echo $x; dig +short $x; done

  color.com
  50.17.223.168
  50.17.223.164
  colour.com
  50.17.223.168
  50.17.223.164

Re: At least now we know why Color really got that funding

#30
Not to bring pop culture to HN, but this "photo data mining" reminds me of the ultrasound/sonic contraption in "The Dark Knight" that collected visuals on everyone in the city.

What I find fascinating about Color, though, is that I can open the app in downtown Palo Alto and actually see photos of startups nearby, peoples' lunches, offices, whiteboards, window views, and so on. Mobile/GPS-based photography is an idea that has been tried in the past, but seemed to have never taken off due to lack of traction. Surely too early to tell, but perhaps the high publicity attracted here will actually make it possible for this one?

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