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Apple forcing app developers to implement auto-billing after free trial

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Re: Apple forcing app developers to implement auto-billing after free trial

#161

Worked on an app that tried the same thing - new users were immediately granted a free month of the "premium" membership on our own backend. The exec who came up with the idea literally called it the "drug dealer" approach - "the first hit is free" - and the user couldn't see the pricing until their trial expired and they tried to enable one of those premium features again, at which point they'd see the subscription…

> the user couldn't see the pricing until their trial expired

I assume that is what apple is avoiding here.

Re: Apple forcing app developers to implement auto-billing after free trial

#162
post #119

Earlier quoted context omitted.

I consistently sign up for free trials with Apple and immediately cancel them. This is consistently a great user experience because on Apple’s platform I get to use the service until the trial runs out, it’s easy to cancel, and I know I’ve canceled it and don’t need to remember.

Except for Apple TV+. You cancel your trial, you loose access.

Same with Arcade, IIRC

Re: Apple forcing app developers to implement auto-billing after free trial

#163
post #49

Earlier quoted context omitted.

I wonder which you're more likely to pay for: a subscription you intend to cancel or having something free shift to an expense? From my experience, even with due diligence and setting up calendar event notifications, I've missed a few subscription cancelations I intended. On the other hand, whenever I use something free, I always proceed under the assumption it can shift to a pay for service/product at some point in…

Yeah, it sounds like the anti-pattern here is not being up-front about whether it's free, a one-time fee, or a subscription. Forcing all subscriptions to auto-renew doesn't fix this. I've seen plenty of apps/services where the selling point is the fact that they _don't_ require a card for their free trial. And people renew their subscription because they've found the product to be worthwhile; not because they used it…

If the consumer likes your service, rest assured at the end of free trial, they may be slightly annoyed but will quickly renew their service to make sure they can continue to have access if they have to. A card associated with my Netflix account expired and I didn't realize, it was renewed within 10 minutes of me wanting to watch a show.

If you're forced to go through a process to renew something, you're more likely to question why you're going through the process and if the service the process exists for still maintains value to you worth continuing payment for. Businesses are aware of this and attempt to avoid those situations. Minimize friction of revenue, limit any barriers for money flowing in.

It's very intentional and I've yet to see a good argument for trial-to-subscription auto opt-in that is not a strategic money grab based on a probability of unintended customers. Many decades ago, magazine subscriptions were notorious for this exact same predatory subscription lock-in model, even making it difficult to cancel (while incredibly easy to enter).

Re: Apple forcing app developers to implement auto-billing after free trial

#164

Earlier quoted context omitted.

Wouldn't it be even better if companies couldn't have those nefarious business practices because they don't have the ability to auto-renew your subscriptions in the first place?

Couldn't does not mean they will not, even if it is illegal. A lot of shady companies thinks customers will not chase after 5 dollars a month and even if they are right %50 of time, they make a pretty penny.

Compliance is pretty good here in Quebec - nearly no one offers a free trial, and those that do don't auto-renew.

Re: Apple forcing app developers to implement auto-billing after free trial

#165
post #84
post #26

Earlier quoted context omitted.

Hold up, the point of the trial is so people can try the app for free. Then, after having tried the app, users can choose to pay. Or not. There is no issue about misleading customers here, because many apps promise features that don't work well or have other problems and the only ways for the user to figure out if an app is worth it is by (a) reading reviews and (b) trying it, and that will result in an informed deci…

> What Apple is doing here is moving the purchase decision forward, to the point where the user knows practically nothing about the product. How can you make an informed decision if all you've seen are a couple of screenshots and some vague list of features on the App store page? No, what they're doing is they turn: "I tried this app and I want to keep it, so I click before/after trial ends to be charged with the sub…

What they're doing is making it so people have to actively remember to cancel a trial. If you're not even using the app, it would be very easy to forget to cancel. If you regularly use it, you'd notice that the trial ended, and can pay for the subscription if you'd like.

Re: Apple forcing app developers to implement auto-billing after free trial

#166
post #150

Earlier quoted context omitted.

I don't think Apple is intending to cover the "subscription you intend to cancel" case. When you start a free trial for a paid subscription in an iPhone app, you have to do a normal payment authorization which looks almost exactly the same as an instant payment authorization. If you have no intention of paying for a subscription and you don't think you can remember to cancel the subscription before the free trial end…

That's not the case I was describing. By intend to cancel, I mean during the free trial period. However, how is a "subscription you intend to cancel" case different from a "free trial you decided you didn't like and forgot to cancel" case, as far as paid subscription management? For example, CBS All Access had a free trial a few months back which had Picard on it. The monthly fee was nominal and it looked like they h…

I guess the idea is that you are supposed to cancel when you decide you want to cancel, rather than trying to be clever and use your entire free trial and then cancel at the last minute.

Re: Apple forcing app developers to implement auto-billing after free trial

#167
post #150

Earlier quoted context omitted.

I don't think Apple is intending to cover the "subscription you intend to cancel" case. When you start a free trial for a paid subscription in an iPhone app, you have to do a normal payment authorization which looks almost exactly the same as an instant payment authorization. If you have no intention of paying for a subscription and you don't think you can remember to cancel the subscription before the free trial end…

That's not the case I was describing. By intend to cancel, I mean during the free trial period. However, how is a "subscription you intend to cancel" case different from a "free trial you decided you didn't like and forgot to cancel" case, as far as paid subscription management? For example, CBS All Access had a free trial a few months back which had Picard on it. The monthly fee was nominal and it looked like they h…

But here situation is more like:

You downloaded CBS All Access, they made you free trial member, you have no idea how much it costs. You may even don't know it costs

You started watching Picard etc, 1 week later, when new episode came, you logged in, you saw your trial has ended, subscribe to continue, lets say 20$ / month.

Apple is trying to prevent this behaviour, actually in comments one developer explaining they made similar flow.

Re: Apple forcing app developers to implement auto-billing after free trial

#168
post #149
post #96

Earlier quoted context omitted.

Apple is forcing a yoga app to do opt-out billing instead of opt-in. That's anti-user-friendly.

Well, no, the billing is opt-in at the beginning of the trial period, and Apple (in my experience and opinion) is very clear about that. You even have to do a FaceID payment authorization at the beginning of the trial.

Why should it be opt in at the beginning of the trial period instead of at the end ?

Re: Apple forcing app developers to implement auto-billing after free trial

#169

I think comments saying "Apple is doing this to provide a better experience" completely misses the point. If I'm creating an app (like a business) I should be incharge of deciding when I would like to charge my customers because I understand my target audience better than Apple at least. Apple is not just dictating how customers will pay but when they should be charged which is ridiculous.

As a consumer what you want is not important to me.

What's important to me above all is a consistent billing experience.

And no you don't understand consumers better than Apple since I spent thousands on the phone and a few dollars on your app.

Re: Apple forcing app developers to implement auto-billing after free trial

#170

Earlier quoted context omitted.

* consistently user hostile

Except it is very user friendly. Try to cancel your newspaper subscription - you have to call in and jump through hoops. Try to cancel your cable or internet, you didn't realize the rate you got was a "promo" rate that required a two year contract? I guarantee that if apple used the approaches others use, subscription revenue would be a LOT higher. They send you an email saying, here's what will be renewing soon, cli…

Agree, also I think those tactics should be illegal, like all other dark patterns. This is a classic race to the bottom.
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