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Ask HN: I have a 3,500 subscriber email newsletter. How do I make $50/mo off it?

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31–40 of 49 posts

Re: Ask HN: I have a 3,500 subscriber email newsletter. How do I make $50/mo off it?

#31
Have you looked at how your competitors make money?

This reminds me of omg-facts.com which I follow on Twitter and greatly enjoy (@OMGFacts). Seems they're reasonably successful with 1.6mil followers and various subcategory accounts (OMGFactsCelebs, OMGFactsSex, etc.) Their strategy seems to be occasional cross promotion and funnel readers to their site which is laden with advertisements. That's one option. (1)

(2) Charge subscription fees (perhaps $5/yr) for a premium version of the mailing list and treat the free one as a light upsell. Assuming you get 5% conversion, that's $750/yr or $62.50/mo. You'll need to figure out what kinds of extras you need to provide for your audience to consider it worth pulling out their credit card.

Alternatively could beg for donations, but I would rather donate by buying something from you.

(3) Find a cheaper way to send newsletters. Given Mailchimp's price points, seems the only way to go cheaper is to do it yourself. This is probably not worth it for you.

(4) webwright's point of doing Affiliates. No reason not to do this, very little effort and adds value to the newsletter.

(5) Merchandise. Perhaps compile a book of a year's worth of factoids and self-publish? Could do a paid ebook or printed on-demand via Amazon or Lulu.com. Could also do calendars (the one post-it per day kind, or the monthly flip ones). Once you have some solid merch, you could try and peddle to other resellers.

I like all of these, but not at the same time. I'd start with affiliates, then make a destination blog that mirrors the content but has a bit more engagement and some ads (also mirror on Twitter/Facebook, start building a brand), then do a premium newsletter/merchandise, then someday when you're a kingpin with millions of subscribers you can look into rolling your own mailing server.

P.S. I subscribed to your newsletter via acangiano's link. Looking forward to it. :)

Re: Ask HN: I have a 3,500 subscriber email newsletter. How do I make $50/mo off it?

#32
Just ask for it. I remember putting a "Buy Raganwald a Coffee" Paypal link on my blog and presto, people started clicking the link and sending me $1.27 each. I tried raising prices: I changed the link to "Buy Raganwald a Double Espresso" and people started sending me $3.15 each, and numbers did not fall by 2/3.

Start by asking for donations. You may be pleasantly surprised by what your readers will do for you.

Re: Ask HN: I have a 3,500 subscriber email newsletter. How do I make $50/mo off it?

#33
Set up a page where you display a graph of hosting costs. Next to it, a graph of revenue from your existing affiliates plus donations from readers. Accept donations. Every time someone donates the graph changes.

Put the link in the footer of your emails.

I don't know if it will work, though.

Re: Ask HN: I have a 3,500 subscriber email newsletter. How do I make $50/mo off it?

#34
What about creating a paid premium newsletter using Letter.ly Perhaps send the premium daily and the free one weekly. Depending on your conversion rates it should be enough to cover expenses and gives you an opportunity to grow paid subscriptions into potentially meaningful income.

Re: Ask HN: I have a 3,500 subscriber email newsletter. How do I make $50/mo off it?

#35

Just ask for it. I remember putting a "Buy Raganwald a Coffee" Paypal link on my blog and presto, people started clicking the link and sending me $1.27 each. I tried raising prices: I changed the link to "Buy Raganwald a Double Espresso" and people started sending me $3.15 each, and numbers did not fall by 2/3. Start by asking for donations. You may be pleasantly surprised by what your readers will do for you.

That is true. For my newsletter I get subscribers every couple weeks asking me if they can donate some money. I still haven't added a link though, as I thought it might come off the wrong way.

Re: Ask HN: I have a 3,500 subscriber email newsletter. How do I make $50/mo off it?

#36

Just ask for it. I remember putting a "Buy Raganwald a Coffee" Paypal link on my blog and presto, people started clicking the link and sending me $1.27 each. I tried raising prices: I changed the link to "Buy Raganwald a Double Espresso" and people started sending me $3.15 each, and numbers did not fall by 2/3. Start by asking for donations. You may be pleasantly surprised by what your readers will do for you.

I actually (half-)jokingly linked to my Amazon Wishlist today. I'll report back if someone buys me that Macbook in there.

Re: Ask HN: I have a 3,500 subscriber email newsletter. How do I make $50/mo off it?

#37
I'll be happy to sponsor 1 month of your cost (i.e. $50) against suitable mention (once or twice a week, in any form and style) of either one or both of our recent by-products:

http://www.RapiDefs.com and

http://getLocalNe.ws

Check out these two URLs (I believe both would have a good general match with your readers) and let me know (email in profile).

Re: Ask HN: I have a 3,500 subscriber email newsletter. How do I make $50/mo off it?

#40
Sell t-shirts and mugs with some of the more popular facts. Github was able to sell out of tees and mugs with just their logo on it, so I imagine people would want them with interesting content rather than just a logo.

Additionally (or alternatively) you could create a fmylife.com equivalent for your facts. Even if you don't let users submit content, it's a place where the community can vote on their favorite bits of info. Doesn't even need tons of ads, and you can take private advertising and make sure they are all in good taste for your audience.

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