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Verizon suspends advertising on Facebook, joins growing boycott

reuters.com

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Re: Verizon suspends advertising on Facebook, joins growing boycott

#81

Post by fumar »

forbiddenvoid wrote: post #6

Sounds like Verizon's Facebook advertising spend is losing value because of COVID-19, so they're using this a way to redirect focus away from the negative impact on their business. All of the companies doing this right now are 'pausing spend' rather than redirecting. They're reducing their marketing budgets and pointing the finger at Facebook so no one looks too closely at the implications of their reduced ad spend.

As someone who helps fortune 100 companies with digital marketing, this is cynical view of Verizon and other companies. I am not sure why you are shifting the conversation from advertisers trying to reform FB to advertisers taking advantage of the media pause for positive PR. I don’t believe any of the companies with paused FB campaigns are paused elsewhere. That means Twitter, AdWords, Amazon, affiliate, and CTV spend is live. Digital marketing teams have to make hard decisions and decide how best to communicate with their customers or potential customers. Pausing FB is a step in the right direction. Other organizations have done the same on YouTube. I am as cynical as they come but I don’t see how reduced ad spend is something to hide and blame one single network.

Re: Verizon suspends advertising on Facebook, joins growing boycott

#82

Post by lasagnaphil »

throwaway_jobs wrote: post #37
forbiddenvoid wrote: post #6

Sounds like Verizon's Facebook advertising spend is losing value because of COVID-19, so they're using this a way to redirect focus away from the negative impact on their business. All of the companies doing this right now are 'pausing spend' rather than redirecting. They're reducing their marketing budgets and pointing the finger at Facebook so no one looks too closely at the implications of their reduced ad spend.

>Sounds like Verizon’s Facebook advertising spend is losing value because if COVId-19 “We’re pausing our advertising until Facebook can create an acceptable solution that makes us comfortable,” Doesn’t sound like it has anything to do with Covid-19 to me but rather advertisers don’t want to spend money advertising on a platform promoting hate speech. But let’s say this was a conspiracy by all these companies to save…

Probably it’s both: two birds with one stone. (Saving costs + PR from participating against the populist right) Voila.

Re: Verizon suspends advertising on Facebook, joins growing boycott

#83

Post by [deleted] »

hedora wrote: post #78
Consultant32452 wrote: post #47

Earlier quoted context omitted.

The triggering event, as I understand it, is they did not censor the President of the United States who said something to the effect of riots lead to death. There's two ways to interpret this. One way is that eventually people will get hurt in some way if riots continue. Another way to interpret it was as a death threat to protesters. FB's position was that even if it was a threat, that the protesters needed to know…

Trump did more than you suggest. He used well understood language (“when the looting starts the shooting starts” is a famous quote from a white supremacist) to encourage his supporters to murder/lynch blacks. His campaign eventually started using Nazi imagery suggesting various opposition groups and protestors should be sent to concentration camps. Facebook pulled the ad. Around the same time, he used Twitter to (suc…

[deleted]

Re: Verizon suspends advertising on Facebook, joins growing boycott

#84

Post by barbecue_sauce »

throwawaysea wrote: post #22

Keep politics out of business. Stop caving into activist pressure (whether internal or external) and online outrage. That isn't representative of what customers care about or want. Companies entering cultural/ideological wars (like Verizon) are doing so based on the voices of a small vocal minority of people. By adopting such stances, these companies are doing the silent majority of their customers a huge disservice…

https://www.verizon.com/about/responsibility/political-contr...

Re: Verizon suspends advertising on Facebook, joins growing boycott

#85

Post by askafriend »

ergocoder wrote: post #29
birdyrooster wrote: post #14

Earlier quoted context omitted.

Can you give me an example of something businesses do which isn’t political?

Comcast serving everyone. Planned Parenthood not turning away any customer. Airlines allow anybody to fly.

All three of those examples are insanely political enterprises.

You basically showed your lack of awareness by answering the question.

Re: Verizon suspends advertising on Facebook, joins growing boycott

#87

Post by 908087 »

cwhiz wrote: post #41

We want Facebook to censor speech on Facebook! But oh not all speech just some speech that we don’t like. Only we are allowed to define the type of speech we don’t like. And we reserve the right to change at any time. So, please just censor speech that we don’t like. On this day. At this hour. At this minute. And next minute we’ll tell you what to censor next.

So basically the "free market" is great, except in those rare instances where it actually functions as promised?

Re: Verizon suspends advertising on Facebook, joins growing boycott

#88

Post by askafriend »

0xDEADBEF wrote: post #33
metachor wrote: post #25

Earlier quoted context omitted.

You seem to be confusing small businesses with corporations, as if they have the same economic and power imperatives.

> You seem to be confusing small businesses with corporations No, not at all. The question was: > Can you give me an example of something businesses do which isn’t political? And thus I gave 2 examples. A small business can also incorporate if they wish. And yes, the bigger a business gets, the hairy things get politically if they want to stay neutral or simply true to their business model, but they are not mutually…

You've never actually opened and ran a bike shop have you?

Even just the zoning, taxes and permitting process alone will be political.

I'm loving seeing all these responses. They're hilarious.

Re: Verizon suspends advertising on Facebook, joins growing boycott

#89

Post by tinalumfoil »

fumar wrote: post #81
forbiddenvoid wrote: post #6

Sounds like Verizon's Facebook advertising spend is losing value because of COVID-19, so they're using this a way to redirect focus away from the negative impact on their business. All of the companies doing this right now are 'pausing spend' rather than redirecting. They're reducing their marketing budgets and pointing the finger at Facebook so no one looks too closely at the implications of their reduced ad spend.

As someone who helps fortune 100 companies with digital marketing, this is cynical view of Verizon and other companies. I am not sure why you are shifting the conversation from advertisers trying to reform FB to advertisers taking advantage of the media pause for positive PR. I don’t believe any of the companies with paused FB campaigns are paused elsewhere. That means Twitter, AdWords, Amazon, affiliate, and CTV spe…

> I don’t believe any of the companies with paused FB campaigns are paused elsewhere

> Other organizations have done the same on YouTube

Can you clarify these points because the way I read them they sound contradictory. Also, where are you finding this info about companies' advertising spends?

Not trying to be provocative, there's just a lot of misinformation out there.

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