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Verizon suspends advertising on Facebook, joins growing boycott

reuters.com

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Re: Verizon suspends advertising on Facebook, joins growing boycott

#3
The 'brand safety' shoe was about to drop for a couple years, and by definition it requires Facebook start deciding what's bad and what's good.

I hope Zuck has a plan, it's uncharacteristic for him to commit this hard to an approach and not have a way out...

Re: Verizon suspends advertising on Facebook, joins growing boycott

#6
Sounds like Verizon's Facebook advertising spend is losing value because of COVID-19, so they're using this a way to redirect focus away from the negative impact on their business.

All of the companies doing this right now are 'pausing spend' rather than redirecting. They're reducing their marketing budgets and pointing the finger at Facebook so no one looks too closely at the implications of their reduced ad spend.

Re: Verizon suspends advertising on Facebook, joins growing boycott

#8

Sounds like Verizon's Facebook advertising spend is losing value because of COVID-19, so they're using this a way to redirect focus away from the negative impact on their business. All of the companies doing this right now are 'pausing spend' rather than redirecting. They're reducing their marketing budgets and pointing the finger at Facebook so no one looks too closely at the implications of their reduced ad spend.

How do you know all that?

Re: Verizon suspends advertising on Facebook, joins growing boycott

#10

Sounds like Verizon's Facebook advertising spend is losing value because of COVID-19, so they're using this a way to redirect focus away from the negative impact on their business. All of the companies doing this right now are 'pausing spend' rather than redirecting. They're reducing their marketing budgets and pointing the finger at Facebook so no one looks too closely at the implications of their reduced ad spend.

Either way, if it puts pressure on FB to structure their business in a way that doesn't push hate at a micro targeted level isn't that a good thing?
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