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Ask HN: I have a 3,500 subscriber email newsletter. How do I make $50/mo off it?

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Ask HN: I have a 3,500 subscriber email newsletter. How do I make $50/mo off it?

#1
The details:

I have a daily emails newsletter which, basically, acts like a blog. I write a story sharing some true, typically unknown item (Abe Lincoln created the Secret Service the day he was shot, for example) with the readers. I'm not putting the URL here because I want to be clear that this question isn't intended as a promotional vehicle.

The email costs me $50/mo to send. (I'm using Mailchimp and that's their monthly fee.) It'll cost me $75 when/if I break the 5,000 subscriber plateau. It's not expensive, but I'd like to break even, and I'm looking for easy ways to get there. (The list is waaaaaaaay too small to consider direct sales brand advertising.)

I can't run AdWords or, for that matter, any standard ad network's banners, because the content is delivered via email. I occasionally drop in an Amazon affiliate link but I don't want to overdo it. (Perhaps a "Book of the Day" line would be good, or "Related Reading.")

I'm looking for ideas which are out of the box. Anyone?

Re: Ask HN: I have a 3,500 subscriber email newsletter. How do I make $50/mo off it?

#2
It's a great newsletter, and here is the URL: http://dlewis.net/nik/ (I subscribe and actually read it often.)

Regarding your question, check this out: http://www.kehalim.com/ It's contextual advertising for pretty much anything, including email.

Re: Ask HN: I have a 3,500 subscriber email newsletter. How do I make $50/mo off it?

#3
If it is a daily email, I'd put a little note that says something like "Advertise here for $5 a day and be seen by over 3000 viewers!" If I was an active reader of the newsletter, and owned a small website somewhat related to what you email about, I'd spend 1/10th of a penny per eyeball.

Re: Ask HN: I have a 3,500 subscriber email newsletter. How do I make $50/mo off it?

#5
You could do a number of things depending on your subscriber demographics.

If you want to go the advertising route, it's best to go directly to relevant businesses. See this - http://garyvaynerchuk.com/post/78967452/want-to-get-advertis...

The other way is to just sell something directly to your readers. First test a few different products (some rare history book, photobook etc) by adding a link to the bottom of your email and seeing which one gets the most clicks. Once you know what's popular, buy it in bulk and sell.

Re: Ask HN: I have a 3,500 subscriber email newsletter. How do I make $50/mo off it?

#6
How about something like those motivational posters or t-shirts? It seems like the same crowd would enjoy those that enjoy 'now you know' one liner facts.

You could also turn your one liners into partnerships. I saw you had a post about purple carrots and linked to seeds, why not have a partnership once in a while for things like that with sites that sell seeds and see how things convert. Hope that is helpful.

Re: Ask HN: I have a 3,500 subscriber email newsletter. How do I make $50/mo off it?

#7
Hi Dan, You can partner up with startups that are really hungry for reviews and exposure... just like us www.quoteroller.com :) A little blog post and paragraph about our app won't hurt while would be happy to pay a little fee for it.

Re: Ask HN: I have a 3,500 subscriber email newsletter. How do I make $50/mo off it?

#9
provide good content and (most likely) no one will mind affiliate links, even if there are a few per email. people will only start to care once you start generating content specifically for the ability to link.

just keep doing what you're doing and don't shoehorn them in. only insert them where relevant.

Re: Ask HN: I have a 3,500 subscriber email newsletter. How do I make $50/mo off it?

#10

When you do include an affiliate link, how does it do?

Depends. I don't typically target the links toward anything, because my readership is so varied in interest that I'd only get a few (less than 5) sales on a book, and that's maybe $2-3 total.

I can link to virtually anything on Amazon and tee it up in a way which I'll get, say, 100-200 clicks. If I talk it up, I can get 400, maybe more. (I have one today which is at ~350 and there's a lot of time left on it.) Because of how Amazon's affiliate tools work, I can get 2-3c/click on those (at scale), even if the clicker doesn't buy the item. But I can't do that more than once a week, if that.

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