- Nostalgia. First this was yeoman farmer nostalgia. Now there is also pre-agricultural nostalgia. Primitivism is coherent, but only once you embrace what it really entails, which paleo dieting absolutely does not.
- Anti-monpolization. Great idea.
- Corperations-are-bad-so-their-means are bad. Cargill might be bad, but that doesn't mean combine harvesters are.
- Concern about environmental externalities. Good idea.
- Concern about nutritional externalities. Good idea. It's crazy we gave 0 fucks about supply chain risk and other security concerns, but focus on cranking out carbs in a way that only global armageddon justifies.
GMO hysteria among heirloom lovers is a funny small example: please just say biodiversity is good, and tons of GMOs or tons of hierlooms will be good, and purely golden rice or purely sweet delishious apples not so much.
Even "locavorism": Guess what? it takes like ------
Now, back to the question at hand, I absolutely don't believe your average Ag wantrepreneur is immune to the current in the larger culture. I mean think about it, modern gourmet-mediocre-----fancy food culture is per-dollar, easily the Bay Area's biggest cultural export, ahead of anything SV ever did.
So what might an Ag startup look like instead? Well, conquering externalities
- without changing government policy - still making a profit - at a scale to actually matter
is just some liberatarian wet dream so let's not worry too much about that.
I would rather worry about the bullshit job problem. Average person is spending all their time doing useless shit, or not being paid enough doing useful shit. Ag is super efficient putting everything else into stark relief (well, super efficient when they aren't over-leveraged looking like fools and Daddy USDA bails them out). How about we give people lifetime food for a portion of their earnings?! Just like Worry-Free but fiancialized. Could actually work, certainly given today's "10 years no profit is fine" model.