Yup.. It's how trust is built, familiarizing you with a person or a thing - like a brand - by seeing or hearing about it enough times, automatically builds trust with it - digital advertising which organizations have taken advantage of this mechanism to shallowly in a very shallow, cheap way, manipulate people - tied into network effects that the internet as a platform allows to be scaled.
The article you linked to reminds me that Mark Zuckerberg's moral compass consists of:
Zuck: Yeah so if you ever need info about anyone at Harvard
Zuck: Just ask
Zuck: I have over 4,000 emails, pictures, addresses, SNS
[Redacted Friend's Name]: What? How'd you manage that one?
Zuck: People just submitted it.
Zuck: I don't know why.
Zuck: They "trust me"
Zuck: Dumb fucks
It's particularly odd to me that he's quoted 'trust me' as if the concept of trust is foreign, non-existent,