I think facebook are in it for the long haul, might even do an ipo and be almost google sized themselves
They'll probably IPO, but there's no way they'll be Google-sized. Google is basically a money printing machine because the dominated the most monetizable activity on the internet: searching. People are looking for things to click on when they search, so if an ad comes up with something that's similar to what they're looking for, the click on it. On Facebook, people are looking for information about other people and g…
FaceBook also has the advantage of being locally-based: ads can be targetted very specifically to people within range of local businesses. People don't really search for restaurants within walking distance, and even if they did, Google doesn't know where they're located. Facebook does, however, and can display ads for local businesses that the user might not be looking for now but might want to visit later.