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Safari now blocks Google Analytics on sites, new Privacy Report feature shows

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Re: Safari now blocks Google Analytics on sites, new Privacy Report feature shows

#21

Post by jbob2000 »

dave_aiello wrote: post #8

I have no love for Google Analytics, but as a small-scale publisher, I have serious questions about what tools can replace it: 1) Which analytics can a website employ that is not geared toward enriching the analytics platform developer by violating site visitor privacy? 2) Do those analytics mechanisms have any kind of aftermarket, such that third-party developers integrate it into publishing platforms that publisher…

For small-scale anything, the best analytics are simply talking to your customers.

Re: Safari now blocks Google Analytics on sites, new Privacy Report feature shows

#24

Post by tweetle_beetle »

Google Analytics is the default attribution tool for many (most?) small and medium sized digital marketing agencies. Most businesses have some kind of GA account set up with a few years of history and it's quick to leverage the data.

With ad and taking blocking becoming more popular all the time, there will reach a tipping point where the data is unreliable enough that ROI can no longer be proved with it. It will be interesting to see what happens then in this space.

Alternative attribution models, more insidious fingerprinting?

Re: Safari now blocks Google Analytics on sites, new Privacy Report feature shows

#26

Post by bactisme »

I really thinks it's a weird move. Safari user will disapear from our understanding of the web. We might not design and code for Safari because these users will become virtually innexistent.

I am a small publisher, Safari users are demonetized , untracable, i might just say to them gtfo.

Re: Safari now blocks Google Analytics on sites, new Privacy Report feature shows

#27

Post by com »

It’s time. GA does seem like a privacy destroying data grab and it’s so hard to argue with marketing because it’s free (for us).

I like the fact that open source and managed analytics which is privacy-sensitive is becoming a thing.

When looking for a privacy-sensitive analytics service I stumbled on https://plausible.io/ which checked my boxes at the time. I imagine that there are more out there.

Re: Safari now blocks Google Analytics on sites, new Privacy Report feature shows

#28

Post by speedgoose »

bactisme wrote: post #26

I really thinks it's a weird move. Safari user will disapear from our understanding of the web. We might not design and code for Safari because these users will become virtually innexistent. I am a small publisher, Safari users are demonetized , untracable, i might just say to them gtfo.

Aren't safari users more rich on average, and more willing to spend money on your website?

If you need to track your visitors without thinking about their privacy, perhaps your business model isn't great.

Re: Safari now blocks Google Analytics on sites, new Privacy Report feature shows

#29

Post by jesterson »

nwellnhof wrote: post #6
TazeTSchnitzel wrote: post #4

Suggestion: the access logs your web server collects are enough for basic analytics, and if you are curious for more, you can manually instrument your site a little. You don't need to give Google the power to spy on your users.

Here's another suggestion: Learn how to configure Google Analytics properly. https://support.google.com/analytics/answer/1011397?hl=en "If all [data sharing] settings are OFF, your Analytics data is only used to provide and maintain the Analytics service."

Weill, this only "works" for you if you trust google. Given multiple security incidents in the past I am certainly not one of those people.

Re: Safari now blocks Google Analytics on sites, new Privacy Report feature shows

#30

Post by StartupTree »

zpeti wrote: post #10

That little rumour about Apple buying DuckDuckGo seem to make more and more sense by the day.

Nonsense that Apple would buy DuckDuckGo. DGG is just a wrapper around Bing Search. Therefore Apple could recreate DGG from scratch in a month.
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