All of the examples in the article are people who spoke up about various things online that are clearly in the public interest. If you want to maintain a blog about a subject, if you want to speak out publicly and gain some sort of online rep, then you risk your identity being released. That's freedom of speech. If you are the author of a meme that becomes nationally significant (ie the president adopts it) then CNN…
It is kind of crazy how many people can’t - or won’t - connect the dots about this. If you have an online presence you cannot be anonymous. Some of our parents, whether they know it or not, were actually pretty wise to tell millennials “everything you post online is forever.” The corollary being it will be linked back to you eventually.
The wild west period is over where companies or people could do whatever they felt like with personal data. Forget about privacy advocates, mgmt in many data hoarding companies have suddenly realized it effects them too, their kids, their parents, their employees, clients etc etc.
We just fired someone at work recently for moving customer data off site. Few years back no one would have batted an eyelid. Not only was data moving all over the place, few people had any idea who all had access or in what ways the data could be used. Today after one debacle after another, 200 alerts go off if people touch the wrong data.
But there is so much inertia behind what has happened over the last 10 years that it will take some time for people to see the trajectory change.