Now will Qualcomm feel a little more competition or not? There chips are slow in mobiles and they are slow in PCs, compared to Apple's processors.
Nobody gives a crap about the Qualcomm powered notebooks. They're a joke market segment. As long as Apple doesn't start selling A* chips to Samsung or other Android OEMs Qualcomm isn't going to worry.
Even if Apple did sell their chips to other parties, Qualcomm will be still collecting its sweet patent royalty from both parties, so it couldn't care less.