I started a company 8 years ago. I went through startup literature. I tried to follow the advices. We got our product going for 2 years. But we couldn't make it big. We eventually transitioned to contracting work. We were basically working for a bigger company. Except we had the freedom to work from home. We're about to fold during this pandemic. I'm happy with the choices I made.
My take away lesson is most of the startup advices are molding us into stereotypes. You have to come up with a business model and projection. You have to have more than 1 founder. Silicon Valley is where you want to be. We have to do xyz to raise funding. These advices distract us from building products and selling to customers. They also create unhealthy relationships.
I think corporate structures and funding industries have baked-in inequalities. They are optimized for pattern matching. They discriminate against a lot of things: company size, gender, race, etc. When you follow company building advices, you are trying to retrofit into these structures. Stereotypes and discriminations come with them. You'll be disappointed and unhappy.
For my next projects, I don't seek out for advices. I build stuff, find users, find customers. The only advice filter is: help me find customers.