Aren't companies already paying indirectly by providing free service? I am no fan of Facebook but I am using the service free of cost and in return company collects data for targeted advertising. Shouldn't this be more targeted at cable companies which collect a monthly fee and again sell your data? And may be forcing Big Tech to provide a paid alternative which doesn't use data collected?
>Aren't companies already paying indirectly by providing free service? I think it's more about changing the frame. That Tech companies have been profiting off something you actually have always intrinsically owned, your personal data, and now is the time to retake that ownership.
In other cases the data that users upload to websites is definitely owned by them. e.g. If I take a picture on my phone, and then later upload it to Facebook, the photo is still owned by me. However, for any site that allows users to upload photos, it will be part of the terms of service that the users give the site a license to display the photo.