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How Doordash got their first 1000 customers

first1000.substack.com

31–40 of 47 posts

Re: How Doordash got their first 1000 customers

#31
post #3

> They named their website PaloAltoDelivery.com in hopes that this would prompt the google engine to display their webpage favorably when people search for "Palo Alto Delivery." It worked. Half an hour of launching their page, they got their first phone call for a Thai Food order. I don't know much about Doordash (I don't live in the US), but I find this sentence hard to believe. Launching a fresh new website with so…

They likely ordered from themselves to create the origin story.

Re: How Doordash got their first 1000 customers

#32

"Moreover, some more prominent corporations seemingly have been going around it well as Dominos and FedEx that each delivers over millions of orders every month. Tony signed up to be a driver for these platforms.." So Tony, one of the Cofounders of DoorDash signed up to be a Dominos pizza delivery driver to learn how they did it. I love it Thank you for sharing this article

Not sure why you need to sign up for a job to learn how to do labor that anyone with a driving license is already trained on.

Re: How Doordash got their first 1000 customers

#33

Hey all, wanted to tell you about Plater ( https://platerapp.app.link/ZJQoea4Ew7 ), a browser plugin i'm building. We're currently journeying for our first 1000 users. Plater ( https://plater.com ) is a browser plugin that saves you money on restaurant delivery and helps local restaurants. Plater finds you the cheapest price by automatically compare pricing across different delivery apps. On average, we find users sa…

I know it's early so you're building for the largest initial audience, but a Firefox extension would be great. I would be even more happy if there was just a website I could use.

Re: How Doordash got their first 1000 customers

#34
post #13

Many diners love DoorDash for its fast, easy delivery from hundreds of local restaurants. However, some of those restaurants claim they never gave DoorDash permission to post their menus — and problems with the unauthorized deliveries are reflecting badly on their businesses. Business is good at NYPD Pizza, a family-owned pizza place, but owner Kevin Leidecker fears his reputation for great food and fast delivery has…

Isn't it illegal to resell non-shelf-stable food without a foodservice license?

Re: How Doordash got their first 1000 customers

#36
post #27

If you clicked the link expecting to read about the "How" part, you're not going to get anything useful. I think there's a larger gap here, in that the audience of HN (largely being engineers or "makers" or some sort) generally use "How" as "a piece of advice that is repeatable", ie, we can get the same result if we implement the same steps. So searching for eg: "how do I crop a video using ffmpeg" will produce a nic…

As someone who works in Growth this is what I hate about most of my industry. A lot of growth hackers sell this BS of "simple tips & fast hacks" whereas the awesome professionals I know have "boring" methods and experiments. So the market gets crowded with clickbait stupid drivel while the real science is lost.

Can you share some legitimate resources for those who are looking to improve their skills? Perhaps for the different stages, first 10 customers, first 100, etc.

It seems like the work would be different for each stage (finding product/market fit, finding a niche, scaling that niche, finding another niche, etc etc).

Re: How Doordash got their first 1000 customers

#37

If you clicked the link expecting to read about the "How" part, you're not going to get anything useful. I think there's a larger gap here, in that the audience of HN (largely being engineers or "makers" or some sort) generally use "How" as "a piece of advice that is repeatable", ie, we can get the same result if we implement the same steps. So searching for eg: "how do I crop a video using ffmpeg" will produce a nic…

1. Launch MVP

2. Perform basic SEO

3. Founders made initial deliveries themselves

4. Market to a nearby, reachable customer base via email

5. Pass out fliers

6. Capitalize on their email list to encourage repeat customers

Re: How Doordash got their first 1000 customers

#38
post #37

If you clicked the link expecting to read about the "How" part, you're not going to get anything useful. I think there's a larger gap here, in that the audience of HN (largely being engineers or "makers" or some sort) generally use "How" as "a piece of advice that is repeatable", ie, we can get the same result if we implement the same steps. So searching for eg: "how do I crop a video using ffmpeg" will produce a nic…

1. Launch MVP 2. Perform basic SEO 3. Founders made initial deliveries themselves 4. Market to a nearby, reachable customer base via email 5. Pass out fliers 6. Capitalize on their email list to encourage repeat customers

Do you have any recommended resources for SEO. Something along the lines of SEO for hackers... Thanks!

Re: How Doordash got their first 1000 customers

#39
post #10
post #9

My question is, how come Doordash still spams me? I never signed up or even knew of them until the emails started arriving.

Context: Begin forwarded message: Subject: Re: Customers in FAIRFIELD are looking for you Date: March 8, 2020 at 8:29:03 PM EDT To: Jeremy O'Connor Fuck off! On Mar 8, 2020, at 8:27 PM, Jeremy O'Connor wrote: Hey again, I am following up on my past emails, we continue to get requests for your food and it's important that we connect. New customers are signing into DoorDash daily, and I want to make sure we get you in…

> and it's important that we connect.

Gotta love the unquestioning entitled hubris of this kind of set-up.

Re: How Doordash got their first 1000 customers

#40
post #26

Earlier quoted context omitted.

In addition to adding them to the platform without their consent, they also charge restaurants massive fees, which increase the total bill and eat into restaurant revenues. shameless plug That is why I'm building Plater ( https://platerapp.app.link/ZJQoea4Ew7 ). It automatically compares your order across DoorDash,UberEats, Grubhub, Postmates etc.. and gets you the cheapest price. Additionally, it highlights direct o…

Are you just comparing the delivery fees and other app added fees? Or are you comparing the menu prices as well? Your intention seems to be to save the user money and also help the restaurant, but if you are actually just showing the lowest price, isn't that actually the opposite of helping the restaurant?

Highest prices != Increased restaurant revenue

It depends on the deals negotiated with the delivery services. For example, the same restaurant can negotiate a 33% commission with Postmates per delivery and a 18% commission with Grubhub. In this case they will need to increase pricing to break even on the delivery order, but overall they can still make less revenue.

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