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Of course it is. They've weaponised it to their advantage. The actual solution to getting their app approved is obvious. But they've decided there's a greater gain in PR by 'taking Apple on'.
There’s literally a section in their book about leveraging enemies as marketing.
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What do you think they can do with their custom API that IMAP can't? IMAP has server-side search and a file-based representation of things like configuration. It may not be as easy to write as a JSON API, but once you do, the interface is flexible enough to really accomplish anything.
Their whole "filtering everything out until you whitelist the sender" approach which is the one feature that sets HEY apart from the other providers wouldn't really work with normal IMAP. As for IMAP with more JSON there would also be Fastmails https://jmap.io/
Again I'm not arguing that IMAP isn't creaky and clumsy but let's not pretend that lack of power is the reason they didn't use it.
I think it's genius.
Reading the comments and is no one missing out on the irony that simply choosing "Imbox" over "Inbox" got all of the people on this thread talking about their product, and onto the front page of HN? Yeah it's goofy. Yeah it's controversial. That's absolutely the point and that's what gets people talking. I think it's genius.
Not being able to use my own domain name with Hey is a non starter for me. It’s like not being able to transfer your cell phone number when you switch carriers. Horrible.
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Absolutely this. I've seen a bunch of "new takes" on email over the years, but none of them have been interesting to me because I don't want to run my mail on something goofy and proprietary that I can't easily and (mostly) painlessly migrate somewhere else. Also, I'm not sure email needs a "new take."
It would be nice if IMAP received some extensions that makes it more up to par with proprietary mail services For example, a standardized method that allows you to tell your email server to send an email at a specific time.
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I would argue that their non-standard implementation will make transitioning away from their service impossibly difficult. The fact they don't support the widely supported IMAP means no easy way to move away. This is vendor lock-in to their walled-garden. This approach should be killed, dead, before it ever makes it to the end user.
Transitioning away sounds easy: https://hey.com/faqs/#if-i-don-t-like-hey-can-i-export-my-em...
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There’s literally a section in their book about leveraging enemies as marketing.
Mind sharing the title of the book?