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Show HN: Automatically Rename HEY's 'Imbox' to 'Inbox'

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Re: Show HN: Automatically Rename HEY's 'Imbox' to 'Inbox'

#41

~~I'm surprised no one here has mentioned (or possibly not noticed) that the developer is an employee of Hey. This is definitely some sort of bad press marketing thing.~~ Edit: actually, it turns out I'm just an idiot and shouldn't comment on things before I fully wake up. That's my b.

Because he's not an employee of Basecamp / Hey. What makes you say that?

https://twitter.com/manuel_frigerio/status/12739352538879098...

Re: Show HN: Automatically Rename HEY's 'Imbox' to 'Inbox'

#42
post #4

I saw "Imbox" and thought, I will never use this product.

For me it was their marketing message. Empty, annoying, misleading and filled with pats on the back, Apple style. Except I can't find anything innovative

Come on, nothing innovative? It really is innovative. Whitelist screening, batch replying, proper “reply later” etc

I think imbox is embarrassing, and I don’t like the graphic design, but it’s definitely innovative and good for them for doing something different.

Re: Show HN: Automatically Rename HEY's 'Imbox' to 'Inbox'

#44
post #4

I saw "Imbox" and thought, I will never use this product.

Their marketing stops at around 2010, including ways to get bad press before WWDC.

Quite the opposite. They’ve managed to be at the center of attention for days just before WWDC.

Re: Show HN: Automatically Rename HEY's 'Imbox' to 'Inbox'

#45

~~I'm surprised no one here has mentioned (or possibly not noticed) that the developer is an employee of Hey. This is definitely some sort of bad press marketing thing.~~ Edit: actually, it turns out I'm just an idiot and shouldn't comment on things before I fully wake up. That's my b.

Is that because he has a @hey address? It doesn't look like he's an employee of Basecamp/Hey after browsing his site for a bit (https://manuel.friger.io/)

Re: Show HN: Automatically Rename HEY's 'Imbox' to 'Inbox'

#46

We went the other way... https://twitter.com/BronGondwana/status/1273790422947487744

More seriously though, I think the internal comment on Fastmail's slack that I saw straight afterwards nailed it: "If you have to set up a domain to point to your help pages to explain why something isn't a typo, you're doing it wrong".

> "If you have to set up a domain to point to your help pages to explain why something isn't a typo, you're doing it wrong".

It gets people talking, just normal marketing. It's not like people can't use it without understanding why it says Imbox.

Re: Show HN: Automatically Rename HEY's 'Imbox' to 'Inbox'

#47
post #4

I saw "Imbox" and thought, I will never use this product.

It's ok, it means you are not the target. Things like that are good filters to find you user base and focus your resources.

Or it means they got this decision wrong.

Re: Show HN: Automatically Rename HEY's 'Imbox' to 'Inbox'

#48

Earlier quoted context omitted.

For me it was their marketing message. Empty, annoying, misleading and filled with pats on the back, Apple style. Except I can't find anything innovative

For me it was the ‘I want you to send us a cringey letter straight up begging for an invite’.

It’s a classic marketing strategy that has an extremely high success rate - making the prospect justify why they are a fit for you instead of the usual other way.

Re: Show HN: Automatically Rename HEY's 'Imbox' to 'Inbox'

#49

Not being able to use my own domain name with Hey is a non starter for me. It’s like not being able to transfer your cell phone number when you switch carriers. Horrible.

They already support custom domains for businesses. For personal accounts it's coming end of the year according to DHH's on Twitter.

Re: Show HN: Automatically Rename HEY's 'Imbox' to 'Inbox'

#50
post #41

~~I'm surprised no one here has mentioned (or possibly not noticed) that the developer is an employee of Hey. This is definitely some sort of bad press marketing thing.~~ Edit: actually, it turns out I'm just an idiot and shouldn't comment on things before I fully wake up. That's my b.

Because he's not an employee of Basecamp / Hey. What makes you say that? https://twitter.com/manuel_frigerio/status/12739352538879098...

jedimastert probably thought that because the developer's e-mail is @hey.com

Which would be a reasonably line of thought, were hey not an e-mail service.

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