Meetup.com User Lifecycle
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Meetup.com User Lifecycle
1–10 of 13 posts
Re: Meetup.com User Lifecycle
#2Yes meetup is really good at this. I started a meetup and for the first couple weeks only about two people joined. Then all of a sudden the meetup machine kicked in and practically overnight about 50 people joined.
They definitely work hard to make the $19/month they charge you worth it for their customers.
Re: Meetup.com User Lifecycle
#3The email alert method of retention works to some extent, but the more engaged users (multiple meetup groups and interests) get so much email it just becomes spam. Plus, alerting to new groups in a very high traffic location is also a bit overwhelming. I wonder if they are tracking unsubscribe-from-email metrics and aiming to satisfy this (probably quite small percentage-wise) set of users too?
Re: Meetup.com User Lifecycle
#4The email alert method of retention works to some extent, but the more engaged users (multiple meetup groups and interests) get so much email it just becomes spam. Plus, alerting to new groups in a very high traffic location is also a bit overwhelming. I wonder if they are tracking unsubscribe-from-email metrics and aiming to satisfy this (probably quite small percentage-wise) set of users too?
[deleted]
Re: Meetup.com User Lifecycle
#5The email alert method of retention works to some extent, but the more engaged users (multiple meetup groups and interests) get so much email it just becomes spam. Plus, alerting to new groups in a very high traffic location is also a bit overwhelming. I wonder if they are tracking unsubscribe-from-email metrics and aiming to satisfy this (probably quite small percentage-wise) set of users too?
I agree with you there. There emails sometimes can be a bit much. But consider this... the people that consider it spam and unsubscribe might also be the same people that won't go to more meetups. Meetup also lets you adjust frequencies and which emails you want to get.
Re: Meetup.com User Lifecycle
#6The email alert method of retention works to some extent, but the more engaged users (multiple meetup groups and interests) get so much email it just becomes spam. Plus, alerting to new groups in a very high traffic location is also a bit overwhelming. I wonder if they are tracking unsubscribe-from-email metrics and aiming to satisfy this (probably quite small percentage-wise) set of users too?
Agree completely. I think there is definitely high-churn on their subscriber base if things start to feel spammy. Basically yes something should be considered relevant after I express interest in it. But I find that meetup does a bad job of differentiating what the service sends out versus what I decided to get alerts on. Compare this to something like Quora where when I 'follow' a topic (another type of indication of interest) I get email alerts. But its simple for me to know as a user that I can stop following that topic and stop getting alerts. That doesn't mean I shut down all of Quora alerts at once. Compare this to Convore, where I unsubscribed immediately after I started getting all kinds of email from them that seemed completely irrelevant to what I had originally signed up for. I couldn't figure out what on the site was causing all the spam. So what did I do? I shut down the entire service. Bottom line you are playing with fire with email alerts -- make sure its clear to the user whats causing the alerts to happen and give them fine-grained tools to control them.
Re: Meetup.com User Lifecycle
#7The email alert method of retention works to some extent, but the more engaged users (multiple meetup groups and interests) get so much email it just becomes spam. Plus, alerting to new groups in a very high traffic location is also a bit overwhelming. I wonder if they are tracking unsubscribe-from-email metrics and aiming to satisfy this (probably quite small percentage-wise) set of users too?
Agree completely. I think there is definitely high-churn on their subscriber base if things start to feel spammy. Basically yes something should be considered relevant after I express interest in it. But I find that meetup does a bad job of differentiating what the service sends out versus what I decided to get alerts on. Compare this to something like Quora where when I 'follow' a topic (another type of indication o…
Yeah, I agree that alerts have to be very transparent for this model to work in the long run.
Re: Meetup.com User Lifecycle
#8I've never gone to a meetup, although I've checked out the site before... I think if I saw a meetup about narwhals or Conan I would go. Lol
Re: Meetup.com User Lifecycle
#9The email alert method of retention works to some extent, but the more engaged users (multiple meetup groups and interests) get so much email it just becomes spam. Plus, alerting to new groups in a very high traffic location is also a bit overwhelming. I wonder if they are tracking unsubscribe-from-email metrics and aiming to satisfy this (probably quite small percentage-wise) set of users too?
They need to stop forcing people to login to unsubscribe. That missing feature has caused me to delete my meetup account completely a few times now.
Why do I keep going back? Because a local group I meet outside of meetup has their mailing list, schedule, or something on their meetup site and I need to have an account to take part.
Though honestly I'm about to delete my account and will likely never re-create it.
Re: Meetup.com User Lifecycle
#10I've deleted my Meetup account on two occasions because of the amount of spam they sent me.
I ultimately had to rejoin in order to attend certain events but I still lost trust for the service.