Probably naive question, but couldn't they markup the In-App-Subscription by whatever % of cut Apple is taking? The same is done by restaurants for things like Uber Eat/Postmate: they have their prices on their menu, and a marked-up price on these platforms. downvotes: mind explaining why my naive question is not a worthy contribution/question? or if you just disagree, I'm genuinely interested in understanding what I…
If I recall the terms specifically prohibit different pricing. (You deserved a reply not a downvote!)
Dropbox Plus is 11.99€ on the App Store as an in-app purchase and 9.99€ on Dropbox.com