So, what consumer web apps do you or other people you know pay for, for personal use? Not for anything related to work. So, for example, paying for a time tracking app for your freelance work doesn't count.
I feel that consumers don't want to pay recurring fees for software. One-time payments, as in mobile apps, are OK, but asking even $9 per month for a really useful app seems to be hard.
I can only think of a handful of examples. Can you tell me more?