I find this story arch with Zoom amusing: 1. Pre-COVID Zoom claims it has E2E encryption for everyone. 2. During COVID Zoom grows in popularity, which prompts journalists to learn that the claims that Zoom has E2E encryption are inaccurate. 3. Zoom admits that it never had true E2E encryption, but announces they will develop it and it will only be available for paying customers. 4. Zoom gets another wave of criticism…
end to end encryption would prevent lots of monetization strategies, such as indentifying people via facial recognition and voice printing and then using this data (along with transcripts for example) to "add value".
Now the "we have identified a path forward" bit makes me wonder if they can still pull it off. Maybe it's client-side identification with out-of-band notification.
Google makes an enormous amount of money identifying people.