"Colleges have become luxury brands and are adopting a strategy of artificial scarcity to create irrational margins"
There's a large movement right now where many are saying the large tuition fees for Zoom lectures aren't worth it.
Colleges sell themselves for the experience and are a luxury lifestyle brand almost, but with covid the lifestyle aspect of it is wiped out, so its reasonable that students are asking why they'd pay such high premiums.
I think removing SAT, ACT casts a wider net and hopefully allows more students to enroll, what's the scaling limitation if everyone's doing lectures on Zoom? Presumably everyone's also getting graded electronically in some way.