Even as just an app store user I find the ads for competitors extremely obnoxious. Search "Overcast" -> top ad is some crappy competitor (not even a good real competitor, but usually some sort of near-scam). It makes me think less of the competitor and Apple every time I see it, it also seems completely unnecessary. I obviously want the app I searched for. It seems like a feature entirely designed to trick old people…
I'm sick of this. I'm so, so sick of this. I swear every time this happens, I think "oh, there is no app by that name" and then I have to double check make sure I really used the right search term and that the result is actually a first party app. If I were searching for a genre such as "podcast" or "camera" app, I understand seeing paid ads. But when I search for a specific name, I see absolutely no reason whatsoeve…
If one can click an “exact app name” box or similar, the results should always be as intended.
Of course I asked for more (like “no apps with more than $5 in-app purchases”).