Earlier quoted context omitted.
> if you are a big multinational company you can literally get away with murder Pepsi's cockups are no doubt the catalyst of the events that unfolded but can you say that they are responsible for someone murdering someone else during what happened? are any actions the protestors undertake in anger the responsibility of Pepsi?
Shared culpability is a common thing in the law. A get away driver is not directly robbing a bank, but they still go to prison.
Pepsi made a mistake that disappointed some folks, nobody lost anything because of what Pepsi did directly, Pepsi wasn't assisting anyone in committing a crime, they weren't out to commit a crime / help anyone commit crime like you describe.