Amazon’s New Competitive Advantage: Putting Its Own Products First
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Re: Amazon’s New Competitive Advantage: Putting Its Own Products First
#2[deleted]
Re: Amazon’s New Competitive Advantage: Putting Its Own Products First
#3Basically, Amazon's going to push and push until the courts push back. Business is dog-eat-dog coopetition, it's not some sort of place where people play nicely together. The irony here is by directing users to their private label and simply away from SKUs contaminated with fakes they may already be providing a better customer experience. Same goes for directing users away from items with fake reviews.
Re: Amazon’s New Competitive Advantage: Putting Its Own Products First
#4Reading this, one gets the feeling that Amazon advertise their products on some sort of public place, and that this is perhaps not right.
But in reality they simply own the whole thing and it is perfectly reasonable to do however they want.
Re: Amazon’s New Competitive Advantage: Putting Its Own Products First
#5No different than when you go to the store and the store's brand products are at eye level and the name brands are lower on the shelf.
Re: Amazon’s New Competitive Advantage: Putting Its Own Products First
#6No different than when you go to the store and the store's brand products are at eye level and the name brands are lower on the shelf.
Very different, because Amazon is mot one market, but THE market online in the Western World.
Re: Amazon’s New Competitive Advantage: Putting Its Own Products First
#7Working at an agency that mostly did CPG work for P+G, I remember how so much of the design work was about catching someone's eye on shelf: how to stand out in a sea of packaging. Millions (and millions) of dollars were spent trying to crack the code.
But it's no longer a flat canvas where you can see everything all at once. The shelf is not flat, it's deep. You have to move through products one by one. In the article they say that the first spot is 'valuable.' More like 'life or death.'
Re: Amazon’s New Competitive Advantage: Putting Its Own Products First
#8I just did the “ground coffee” and melatonin searches.
Entire first row was an ad for bulletproof coffee and sugarbearhair vitamins. Second row had the amazon brand on the left with prominent amazon logos on the coffee bag and the pill bottle and a tag that says “featured from our brands” and the first word in he title for both items was Amazon. The next three items were sponsored ads.
I don’t see amazon being deceptive here. They are making it very clear you are buying the “Amazon Brand.”
Re: Amazon’s New Competitive Advantage: Putting Its Own Products First
#9Reading this, one gets the feeling that Amazon advertise their products on some sort of public place, and that this is perhaps not right. But in reality they simply own the whole thing and it is perfectly reasonable to do however they want.
Oh definitely, if you ignore the whole monopoly aspect.
Re: Amazon’s New Competitive Advantage: Putting Its Own Products First
#10No different than when you go to the store and the store's brand products are at eye level and the name brands are lower on the shelf.
Me: nervously clutches the vast quantities of Kirkland house brand stuff at my place