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Helvetica, a documentary

hustwit.com

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Re: Helvetica, a documentary

#7
I enjoyed learning the cultural context from which Helvetica emerged. In particular, I remember one man talking about how in the early 1900s, a company’s letterhead might have a floral font proclaiming The Inimitable Widgets, Gadgets, and Sprongdonacle Corporation of the Empire State. Then Helvetica comes along, and the company’s letterhead becomes Widgets Co. The same clean look mirrored in Mid-Century Modern and the Space Age.

I do wish the film had more details about the form of the font itself. E.g. explain the anatomy of a font, the choices made about the various parts, why subtle differences between Helvetica and Arial have significant impacts, etc. If anyone knows a good source of that kind of information, I would love to hear of it.

Re: Helvetica, a documentary

#9

I haven't watched Helvetica, but the same director also made Objectified which is fascinating look into the industrial design of everyday products. https://www.hustwit.com/objectified

Add Urbanized to that list too, it’s a really great look at how cities and their spaces are designed.

He also recently produced Rams which I’ve not yet had a chance to see but I hope is on par with his previous work.

And if you enjoy these films you’ll also likely appreciate the Abstract series which originally aired on Netflix.

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