But then I paused because this wasn't an Apple PR announcement, but from the CEO himself, and one of the things I've found important in impacting change in large organizations is a loud, clear and consistent statement from Senior Leadership, if for no other reason than it gives the scurrying middle managers an idea of what they should try and focus on promoting and reporting, which then trickle down to the rest of the workers.
But again on the other hand what is Apple realistically going to do to change racism across America, after all Tim Cook and Apple aren't seen as societal but technology leaders, so maybe it is just empty virtue signaling to try and appeal to customers.
Can I also point out one other thing, among people that I know that lean more conservatively it appeared that they had a stronger reaction and seemed more united around the message of ending police brutality and police overreach and immunity than around the message of racism.
That's probably a complicated topic worthy of discussion in it's own right, but if we were to change the branding of this from ending racism to reforming and rethinking policing maybe we could get more traction. Although it might not address the underlying problem any improvement is good, after all a brick wall is built one brick at a time.