Earlier quoted context omitted.
The due diligence is because the restaurants offer a terrible experience. Most still do not have an independent online ordering function. They want me to call. Most still haven't set up meaningful profiles on Yelp and other review sites. So I would need to root around to find contact information. That is in addition to needing to give my credit card over the phone, not knowing how long the order will take, and needin…
I've had a pretty great experience calling restaurants to place orders. I talk to a human, tell them my order, they repeat it back to me, and tell me it will be X dollars and ready at Y o'clock. I show up at the specified time and the order is ready to go. A couple times I had to wait 5 minutes because they were inundated and couldn't keep up. No stupid app to download. No account to create. No bullshit fees. No mark…
I agree, onboarding on these apps is miserable. But the benefits of a digital order, when done correctly, can really be better for some consumer cases than the voice call.