Earlier quoted context omitted.
Successful startups dont really need that good pitch decks or pitching in general, because the metrics speak for themselves. Would be certainly more interesting to see Juicero pitch deck.
For Theranos I guess it was roughly: 1) list of big names advising or on board of directors acquired through connections 2) total adressable market of blood tests 3) current cost and complexity - need full vial for each single test 4) promise of lower cost and complexity - just one drop of blood 5) at some point down the time line they likely have added DoD contract and Walgreens partnership
6)Pre-orders (Governments in West Africa for Ebola, US military for Medvacs and Safeway)